
We’re Trevor and Bridgett Dunbar, leaders of The Outlier Brand movement empowering Outliers like you—those ready to break free from fear, mediocrity, and societal limits to create a life of purpose, freedom, and bold Christ-centered leadership.
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Have you ever felt like you were doing everything you could to follow God, and yet somehow, everything kept falling apart?
That’s been my story.
I gave my life to Jesus 27 years ago, but the deeper revelation of His Kingdom unfolded slowly — through pain, pressure, and a very long process.
Nineteen years ago, I watched a supernatural fire appear during prayer, much like Moses at the burning bush, confirming the calling God had spoken to me a year earlier. You’d think that kind of moment would settle everything, right? That obedience would be easy after that.
It wasn’t.
It wasn’t that I was ever rebellious. I’ve always been known as someone who jumps when the Lord says “jump.” The problem wasn’t my willingness — it was my understanding.
My perspective was limited. My beliefs were shaped by religion, fear, obligation, and performance. I kept trying to figure out what God had already made clear. I’d obey, but with conditions. I’d step out, but with backup plans. I’d surrender, but only if I could still steer.
Even though I had a revelation of the Kingdom, I didn’t yet have the revelation of sonship and identity.
And it kept me stuck.
There’s only one time I can remember hearing God clearly and choosing the opposite. My logic, my Christian conditioning, and a little fear convinced me to chase money to fix what was breaking instead of staying in the assignment God gave me — even when it didn’t make sense.
That decision started a domino effect that took years to recover from. It led to loss, heartbreak, and starting over.
I remember complaining to God one day that I’d always been obedient but still couldn’t seem to break through to the next level. He quickly corrected me and reminded me that I had acted like Jonah — I hadn’t rebelled, I’d just run toward safety.
That was a gut punch.
Because calling doesn’t guarantee alignment. God can show you the destination, but the direction — the daily choices — are still yours.
God gave me a clear assignment: a discipleship network and resource cooperative uniting and equipping outliers spiritually and practically outside the institutional church system. It burned so deeply in my spirit for twenty years that it redefined everything.
But instead of simply doing it, I tried to fund it.
I’ve learned alignment is everything. It’s the difference between hitting the target and missing it entirely.
That’s what "sin" really is — not rebellion, but misalignment. And for years, that’s what kept me stuck.
I set out to build an empire in real estate... it collapsed.
I built other people’s businesses... and got left holding the short end of the stick.
Every time I tried to help God make it happen, He allowed what I built to burn down.
At the end of the day, I wasn’t incompetent — I was out of alignment. And when I didn’t step back in by faith, He yanked me back in by force.
There’s a better way to learn obedience than the one I’ve taken.
But back then, I didn’t have anyone to show me the way.
For years, I told myself I was being strategic — that I just needed more time, more money, more stability. But the truth is, I was delaying obedience and disguising it as preparation.
The first time I partnered with the wrong people, the pastor stole $250,000 from me, and his business partner went to prison for wire fraud, losing all of our real estate investments in the process.
When I chased money, the deals and relationships fell apart.
As much as I hate to admit this, I've made this same mistake multiple times...no discernment, and out of alignment. It never ends well.
And beyond being misaligned, every time I slipped back into hustle and grind, my family, my peace, or my body paid the price.
Last October, after a year in Texas and brutal court battles with greedy family members, I was stuck in a job I hated — still postponing what God had told me to do until I could get “stabilized.”
Then a random accident led to a fully torn ACL.
That injury forced Bridgett and me to get honest about what we were doing with our lives. We weren’t happy where we were living, though we were in a beautiful new home. We were about to have a baby, and we never saw each other because I was grinding in door-to-door sales. I was only in that job for money, not destiny.
So we made the decision to go all in on The Outlier Brand again. I’d been dabbling since 2018 — one-on-one coaching, retreats, a few social media posts, a lot of conversations... but treating it like a hobby, not a calling.
Within an hour of deciding to move back to California to go all in, we got a call that led to an opportunity to buy three businesses. My income doubled overnight, and within six months, we’d exited those companies, profiting about $250,000. Just the bandwidth we needed to get launched.
Even then, we still dragged our feet — tweaking frameworks, refining branding, overthinking messaging — while God was saying, “Launch it.”
Then last week, while in the shower, I tore my left bicep tendon at the elbow.
Complete freak event.
I’m fifty, strong, healthy, and fit. Not someone you’d expect to have major tendon tears — yet in one year, I’ve had two.
A mentor once told me, “If something doesn’t make sense in the natural, it’s usually spiritual.”
So with this injury, I finally got the message: it’s time.
No more waiting for perfect conditions.
No more building safety nets God never told me to build.
Every time I waited for perfect, I delayed purpose.
So this time, I’m not waiting.
The Outlier Council is officially open.
We just bought a travel trailer and are taking The Revealing Tour on the road for a year, launching what we should’ve started long ago.
This pattern is ancient.
Every person God ever called into something great faced a divine interruption — a breaking point where their plan collapsed so God’s purpose could begin.
Moses thought his calling was buried in the desert. He had passion but no patience, zeal but no wisdom. So God sent him into the wilderness for forty years — the same desert where he’d later lead others out.
Jonah ran from his purpose. God sent a storm to shake his comfort, a whale to swallow his pride, and three dark days to reset his heart. The same God who sent the storm used Jonah to awaken a nation once he surrendered.
Paul — the intellectual, the religious elite — got knocked off his horse and blinded on the road to Damascus. God literally shut down his physical sight so his spiritual eyes could finally open. The light that knocked him down became the message he carried to the world.
David was anointed for the throne but forced to live in caves for years, running from a jealous king. Those caves became classrooms where he learned how to carry a crown without losing his character.
Joseph — the dreamer — was betrayed, sold, falsely accused, and imprisoned. Every betrayal was positioning. Every delay was refining. Every day in prison was preparation for the palace.
And Peter — the fisherman — left the biggest catch of his life because Jesus called him to something greater. He had to walk away from what was working to discover what was eternal.
Each of them had to unlearn hustle before they could handle Heaven’s authority.
They had to lose the illusion of control before they could carry the weight of divine purpose.
That’s the difference between being called and being commissioned.
Two years earlier, I had started teaching The Outlier’s Way in retreats, one-on-one mentorships, and gatherings of men hungry for purpose. God’s power was moving — people were being healed, set free, and reconnected to their identity. The podcast was gaining traction, and I could feel His hand on everything.
Then the airports shut down, and everything stopped.
Suddenly, the mission I thought was unstoppable came to a grinding halt. And that’s when the ultimatum came — make money or lose my marriage.
It seemed obvious — surely God wouldn’t want me to abandon my marriage for a Kingdom mission. After all, “God hates divorce.”
So, I chased money.
That year, I made over $400,000 — putting me in the top 2% of earners in America.
And yet, I’d never been more out of alignment.
That decision sent me into another cycle of striving, survival, and heartbreak. I lost my marriage, lost the business, drifted from my kids, and lost all momentum with The Outlier’s Way.
But even that wasn’t wasted.
God used the collapse to expose every false source of identity — every place I trusted provision more than the Provider.
It wasn’t punishment. It was purification.
Here’s what I’ve learned: assignment without alignment creates resistance.
It’s not that God wasn’t blessing me — He was pruning me.
He wasn’t withholding — He was redirecting.
The Kingdom doesn’t run on striving. It runs on sonship.
You can’t walk in full alignment until you understand who you are.
And you can’t understand who you are until you stop performing for provision and start walking in identity.
When you know you’re a son (or daughter), obedience flows from love, not fear.
Maybe fear talked you out of it.
Maybe logic convinced you to wait.
Maybe religion said it didn’t make sense.
Maybe the people closest to you told you to play it safe.
But you knew.
You felt that tug in your spirit — that still, quiet voice that said, “This is it.” And then you ignored it.
I’ve done that more times than I can count.
And every time, the longer I delayed obedience, the heavier the correction became. Not because God was mad, but because He loved me too much to let me drift from purpose.
The key isn’t complicated, but it costs everything: daily communion with the Father.
Not performance — relationship. Listening. Yielding. Acting even when it doesn’t make sense.
Because alignment doesn’t come from perfection. It comes from obedience.
Every time I stopped trying to control outcomes and simply followed His lead, doors opened that no man could shut.
Looking back, I can see that what felt like loss was actually repositioning. God wasn’t just removing what was broken; He was realigning me for what was next.
Some things don’t make sense until they do.
Each time I surrendered and got into alignment, things shifted.
The perfect wife showed up — not because I was looking, but because I finally became the man who could receive her. We remarried, and God gave us a new son.
That’s what alignment does. It restores what striving never can.
You can have pieces of alignment that create small wins, but until your whole life aligns — your identity, purpose, relationships, and obedience — you’ll keep getting pulled back into God’s plan.
Because God wants you in the center of His will more than you do. He wants you to hear His voice more than you want to hear it.
And He’ll love you enough to let everything else fall apart until you do.
Destiny isn’t guaranteed. It’s available, but not automatic.
God can lead you to the water, but He won’t make you drink.
He’ll keep calling, redirecting, aligning, but He won’t override your will.
Alignment is a choice. Obedience is a decision.
God’s been faithful to bring me back again and again because my life is marked by assignment.
And He’s taught me this:
“Until you choose alignment, assignment will always feel like resistance.”
This torn bicep — as strange as it sounds — was the final wake-up call.
No more delay.
No more waiting for perfect.
No more building safety nets God never told me to build.
It’s time.
That’s why Bridgett and I are launching The Outlier Council — today.
For the first 25 people who join, we’re opening it at the Founder’s Rate — 67% off.
Inside, we’ll walk together through The Outlier’s Way™ and The Outlier’s Journal System™, learning to activate your God-given purpose in tangible, day-to-day ways.
We’ve lived it. We’ve failed at it. We’ve found the way through it. Now we’re handing you the keys.
If you’ve been circling the same mountain, knowing you were made for more, this is your moment.
Join us. Don’t wait for perfect conditions.
You’re one decision away from alignment.
One act of obedience away from breakthrough.
Rich was truly exceptional an outstanding professional who guided me through every step of the air duct cleaning process. Impressively, he documented the process with photos and videos, demonstrating genuine dedication to doing the job right. I'm immensely grateful for the excellent service.
Emily Johnson
Rich was truly exceptional an outstanding professional who guided me through every step of the air duct cleaning process. Impressively, he documented the process with photos and videos, demonstrating genuine dedication to doing the job right. I'm immensely grateful for the excellent service.
Emily Johnson
Rich was truly exceptional an outstanding professional who guided me through every step of the air duct cleaning process. Impressively, he documented the process with photos and videos, demonstrating genuine dedication to doing the job right. I'm immensely grateful for the excellent service.
Emily Johnson

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