THE OUTLIER ETHOS
WHAT WE BELIEVE
OUR CORE ETHOS
The Outlier Brand exists to help you break free from the systems that keep you small—so you can walk in your God-given purpose, reveal His power, and leave a lasting legacy.
We help people build unshakable lives by aligning with Jesus in purpose, power, and provision—so they can live with clarity, confidence, and courage in every area of life.
This is not another Christian brand. It’s a movement for the Remnant—the 13th Tribe—those who’ve outgrown religion but still burn for God. We’re calling home the sons and daughters who’ve left the system but not their faith—those ready to walk in power, purity, and purpose as Heaven’s solution in a world collapsing under deception and distraction.
If you believe in God, you believe in eternity—and eternity is the measuring stick for every decision.
What you build, who you love, how you lead—it all echoes beyond this life.
LIVING ABOVE THE FRAY
Living ready means living free — above the fear, chaos, and compromise that define the times.
Breakthrough isn’t just an event; it’s a lifestyle of alignment with Heaven.
When you know who you are and what you carry, you walk in clarity, courage, and divine provision — unshaken by what’s happening around you.
HOW WE LIVE IT OUT
The Outlier’s Way™ is our proprietary framework for practicing a Christ-centered life marked by Purpose, Power, and Provision—the way Jesus modeled it for us.
Modern Christian culture has drifted into imbalance—where sheep, wolves, and escapists shape the landscape. The sheep are pure-hearted but naïve, lacking discernment. The wolves are wise in worldly systems but corrupted in motive. And many are waiting for Jesus to rescue them in a rapture, yet few are actually ready for His return as the faithful and wise servants He described.
Jesus never called us to passive belief—He called us to active stewardship. What you do with what you know determines whether you’re truly prepared. That’s why we live with purity of heart, wisdom of mind, and strength in action—remaining faithful, fruitful, and ready for His return.
Be Pure
Only the pure in heart will see God.
Walk in integrity, with pure motives, and stay aligned with God in a corrupt world.
Stay Savage
Be as wise as a serpent—discerning the times, and remaining vigilant.
Savage isn’t reckless—it’s strength under control.
Live Ready
Prepare for the return of Christ.
Endure hard times with focus and discipline, fully equipped for what’s coming.
OUR MISSION
We're living in a time when darkness is being exposed and the remnant — the outliers of our day — is being refined.
The Outlier Brand equips outliers for what’s coming—spiritually, mentally, financially, physically, and practically—so they can stand in truth, reveal God’s power, and build unshakable lives no matter what the world looks like.
“We wrestle not against flesh and blood, but against principalities, powers, and rulers of darkness—against spiritual wickedness in high places.”
WHAT WE BELIEVE
Faith and the Kingdom
Your faith in Jesus was never meant to be outsourced to a system—it was meant to be personally embraced to fulfill the plans God has for your life.
There is one God, revealed as Father, Son, and Holy Spirit.
The Bible carries sacred, inspired texts that—when faithfully translated from their original languages—continue to reveal God’s voice and truth for us today.
Jesus Christ is the only way to the Father and the only door into the Kingdom.
The Kingdom of God is a realm, not a religion.
We are living in the last days, a time Jesus described as being “like the days of Noah”—when people would be distracted, deceived, and unprepared for His return.
We don’t claim to know the day or the hour—whether His return is tomorrow or generations from now—but we do know He told us to be ready. Our responsibility is to live prepared, and to equip our children and our children’s children so we’re not caught off guard while the world sleeps.
These are also the days Paul warned of in 2 Timothy 3—when people would love pleasure more than God, hold to a form of godliness but deny its power, and follow teachers who tell them what they want to hear.
We refuse to live in that powerless form of faith.
We walk in truth, power, and intimacy with the Father—living ready, discerning the times, and preparing for what’s to come.
THE KINGDOM VS. RELIGION
Jesus did not come to start Christianity.
He came to reveal the Father and His Kingdom—restoring us to daily communion with Him, walking as Adam once did in the garden, created for dominion and entrusted with authority on the earth.
The institutional, corporate church and its CEO-pastor paradigm have no precedent in Scripture.
Seminaries and academic systems were never Jesus’ model—He anointed leaders by the Spirit and power, not by human accreditation. While education has value, true authority comes only from Him.
Christianity has become the wolf in sheep’s clothing—man’s attempt to build a religion about God instead of embracing God’s invitation into His Kingdom.
It’s an orphan-making system disguised as light, leaving people feeling like they’re never enough.
THE BATTLE AND THE CALL
Evil exists because humanity surrendered its authority through deception, allowing the enemy to build systems of darkness.
God is not the author of evil—He gave us free will, because love without choice isn’t love at all.
Some live as sheep. Some as wolves. But some rise as sheepdogs—protectors of truth and carriers of light.
The good news is this: Jesus came to break deception, destroy the works of the enemy, and restore our access to the Kingdom.
God is good. The enemy is real. That’s the tension we live in.
And now, it requires Outliers—the remnant, the sheepdogs, the creators, the freethinkers, the entrepreneurs, and the leaders—to rise up, push back against evil, and reveal His goodness and power on the earth.
OUR STAND
We’re done with religion.
We’re done with performance.
We're done with shame, guilt, and obligation.
We’re done with churches that use hype and emotion to build systems instead of connecting people to God.
We stand for finding freedom in Jesus outside of organized religion—guarding the simplicity and purity of devotion to Christ.
THE OUTLIER’S WAY™
The Outlier’s Way™ is our framework that teaches the narrow road Jesus spoke of—the path that leads to life.
It’s not about performance, religion, or hype, but about intimacy with the Father.
Only those who know Him and do His will enter the Kingdom of Heaven.
We don’t live from Sunday sermon to Sunday sermon—we live in daily communion with God.
We practice a Christ-centered life with purpose, power, and provision, just as Jesus instructed.
We are not reformers patching up a broken system.
We are revolutionaries—like Jesus—calling people out of religion and into the living Kingdom.
THE 13TH TRIBE™
We’re Outliers—sons and daughters of God, royalty of the Most High.
The Outliers are the remnant—those who keep God’s commands and hold fast to their testimony about Jesus (Revelation 12:17)—rising above the fray and the broken systems to bring Heaven’s solutions into the earth.
Many Christian denominations have claimed to be the remnant, but the remnant isn’t a denomination inside a system—it’s a people set apart from it. The true remnant can’t be owned, organized, or confined.
The 13th Tribe™ is not another religious brand—it’s a banner for the remnant.
A call to those who’ve outgrown religion but still burn for God.
A name for those who know they were made for more—who refuse to be tamed by systems and who live to reveal the Kingdom on earth.
We don’t wear this name as members of an institution but as carriers of an identity.
We’re the sons and daughters rising—pure, wise, and ready.
IDENTITY AND DESTINY
Our identity reveals our assignment, and destiny unfolds through alignment.
When sons and daughters walk in who they truly are, their lives naturally fulfill Heaven’s purpose on Earth.
OUR ALLEGIANCE
Our allegiance is to Jesus alone.
Our path is the narrow way He spoke of.
Our pursuit is the Kingdom.
We are a post-church generation—leaving Christianity behind to walk in the original design of the Kingdom that began in Eden.
Christianity became a man-made religion after Jesus ascended—something He never started, required, or endorsed.
None of the great men or women of faith called themselves Christians—nor did God call them that name.
They were called that by outsiders, and men built a religion around it.
Jesus didn’t say to build a church system; He said He would build His Ekklesia—a called-out people carrying Kingdom authority, not an institution built on control.
As Paul warned in 2 Corinthians 11:3, we guard ourselves so that our minds are not led astray from the simplicity and purity of devotion to Christ.
We reject the systems of religion and return to the simplicity of walking with God daily—hearing His voice, revealing His power, and living in truth and freedom.
We’re not building churches; we’re building people.
We’re not following tradition; we’re following the Spirit.
If you’ve outgrown religion but still hunger for God—you’ve found your people.
If you’ve left the system but not your faith—you’ve found your people.
If you’re ready to live awake, aligned, and equipped for what’s coming—you’ve found your people.
THE OUTLIER'S CREED
WHEN I’M IN I’M ALL IN.
I DREAM BIG AND PLAY BIG.
I MOVE BOLDLY IN THE FACE OF FEAR.
I KNOW GOD’S MY PROTECTOR.
MY COUNSELOR. MY PROVIDER.
I ALWAYS CREATE VALUE.
I NEVER COMPROMISE INTEGRITY.
I FIGHT FOR THE VULNERABLE.
I PURSUE THE IMPOSSIBLE.
EVERY. SINGLE. DAY.
CULTURE DOESN’T DEFINE ME.
I MARCH TO THE BEAT OF MY OWN DRUM.
I CHOOSE THE ROAD LESS TRAVELED.
I’M UNSTOPPABLE.
I’M AN OUTLIER.
FAQ
What do you believe?
We believe Jesus never said to make Christians—He said to make disciples. At best, “Christian” is an orphan identity. Jesus never came to start a religion—He came to reveal the Father, restore us as sons and daughters, and prepare us for His return. Religion creates orphans. The Kingdom creates family. Our mission is to help people live free, powerful lives with God at the center—equipped, aligned, and awake to what’s coming—outside of fear, shame, and broken systems.
What is a post-church and post-Christian discipleship network?
Despite popular Christian teaching, following Jesus does not require you to go to church or wear the label of "Christian" to enter the kingdom of heaven. Post-church and post-Christian discipleship is discipleship the way Jesus modeled it: no stages, no spectators, no Sunday church performance. Instead, it’s daily life-on-life discipleship, where people are equipped to hear God for themselves, live boldly, and transform the world around them.
Jesus said, "For where two or three are gathered together in my name, there am I in the middle of them" (Matthew 18:20).
What is a resource cooperative?
Scripture tells us the disciples came together and shared everything they had so that no one was ever in need. A resource cooperative follows that same pattern—uniting people to share the tools, wisdom, and skills needed for life’s journey. Unlike traditional church models where a pastor holds all the authority, here you’re empowered to live with the authority God has given you personally.
It’s Kingdom collaboration in action—sons and daughters working together to build strength in every area of life. That means real help in identity, health, wealth, relationships, and preparedness—so you’re equipped not just spiritually, but practically for what’s coming.
How is this different than church? Aren’t you just starting your own religion?
No. Religion builds hierarchy. We build family. We’re not asking people to join an institution—we’re calling them back to the narrow path of walking with God daily and preparing for His return. This isn’t about filling a building or running programs. It’s about activating disciples to know who they are, live with confidence, and reveal God’s power in the world around them.
And here’s the difference: there are no requirements, no shame, no guilt, and no obligation. Some may just want to consume our free content and wear the brand—that’s fine. If you see yourself as an Outlier, part of the 13th Tribe, then welcome home. If you want to go deeper and connect with other Outliers, we have many paths you can follow. The choice is yours.
Why do you call Christianity a wolf in sheep’s clothing?
Because Christianity is a man-made system. It looks like light but hides the Father behind rules, titles, and fear. Jesus warned us: “Beware of false prophets… inwardly they are ravenous wolves” (Matthew 7:15). Paul said the same in 2 Timothy 3—many would have “a form of godliness but deny its power.” That’s the fruit we see: control, manipulation, and powerlessness. Jesus never came to build a corporation with pastors as CEOs. He came to reveal the Father and make disciples. Anything less is a wolf in disguise.
What is The Law of Ability™?
The Law of Ability says that the measure in which you understand your God-given identity determines the measure of ability you can access and release.
Identity unlocks clarity. Clarity builds certainty. Certainty produces authority. And authority multiplies ability.
Once you know who you are, you’ll never settle for less than what God designed you for—because knowing who you are equips you to stand ready, aligned, and awake for what’s ahead.
What is The Outlier’s Way™?
The Outlier’s Way™ is our proprietary framework that practically teaches the narrow path Jesus spoke of—the path that leads to life. Very simply, it's practicing a Christ-centered life with purpose, power, and provision.
Who is this for?
The Outlier Brand is for those who don’t fit inside broken systems—misfits, truth-seekers, and protectors who know there’s more. It’s for the pure-hearted and courageous, the remnant hungry for truth, purpose, and a real relationship with God.
It’s for anyone longing for a judgment-free space to grow with God—free from the shame, guilt, and obligation religion often imposes. And it’s also for those new to faith who are searching for Jesus and want to discover what His Kingdom is really about.
If you’ve ever felt unseen, misunderstood, or weary from walking alone—you’ve found your tribe. We’re here to equip you spiritually, mentally, financially, physically, and practically to live pure, stay savage, and be ready for what’s coming.
What is the 13th Tribe™?
The Outlier Brand is for those who don’t fit inside broken systems—misfits, truth-seekers, and protectors who know there’s more. It’s for the pure-hearted and courageous, the remnant hungry for truth, purpose, and a real relationship with God.
It’s for anyone longing for a judgment-free space to grow with God—free from the shame, guilt, and obligation religion often imposes. And it’s also for those new to faith who are searching for Jesus and want to discover what His Kingdom is really about.
If you’ve ever felt unseen, misunderstood, or weary from walking alone—you’ve found your tribe. We’re here to equip you spiritually, mentally, financially, physically, and practically to live pure, stay savage, and be ready for what’s coming.
What are Outpost Groups?
Outpost Groups are small, Spirit-led gatherings designed to reclaim the simplicity and power of the early church. They’re not about programs or performance but authentic fellowship, grounded in hearing God’s voice, and experiencing His presence together.
Each Outpost is more than a meeting—it’s a place of refuge and equipping for the remnant. Wherever two or more meet with this purpose, an Outpost Group becomes a safe haven where lives are transformed, faith is strengthened, and God’s Kingdom is lived out in real time—preparing believers to stand firm, stay pure, and live ready for what’s coming.
What is a sheepdog? Why do you call Outliers sheepdogs?
Sheepdogs are protectors. They look like wolves to the system, and even to some sheep, because they’re fierce, bold, and unafraid—but their loyalty is to the one true Shepherd, Jesus. Outliers are sheepdogs: they see through deception, defend the vulnerable, and rise when others kneel. They don’t just follow; they listen to God’s voice, guard what is noble, and fight for what matters.
What does it mean to “Live Ready”?
To Live Ready means to walk in daily alignment with God—spiritually, mentally, financially, physically, and practically—so you’re equipped for whatever comes.
It’s not fear-based prepping; it’s faith-based readiness, resourcefulness, and connection to a tribe.
Living ready is about learning to live well and leave well—to build a life that reflects Heaven’s order while preparing a legacy that carries it forward. None of us knows what tomorrow will bring, which is why we also emphasize the importance of planning ahead through Afterlife Options™, ensuring that your faith, values, and vision continue long after you’re gone.
Why do you say we’re living in “the days when darkness is being exposed”?
Because it’s obvious—systems are shaking, deception is spreading, and truth is being tested.
The Outlier Brand believes this refining season is exposing what’s false so the remnant—God’s sons and daughters—can rise pure, bold, and unshakable. We’re not predicting fear; we’re calling people to preparation and power.
What do you mean by “the remnant”?
The remnant is the few who refuse to bow to corrupt systems or religious compromise. They’re not spectators—they live pure in heart, savage in spirit, and ready in mind. They walk in alignment with God’s purpose and carry His Kingdom into every part of life. The remnant aren’t driven by fear or hype—they’re chosen by grace, standing firm in truth when the world caves to deception.
Scripture references:
Revelation 12:17 – Those who keep God’s commandments and hold to the testimony of Jesus.
Romans 11:5 – A remnant chosen by grace.
Isaiah 10:22 – Though your people be like the sand of the sea, only a remnant will return.
What is functional eschatology?
Eschatology is the study of “last things”—the end times, the return of Christ, and life after death.
Functional eschatology, however, is not about what you know—it’s about what you do with what you know.
It’s the practice of living with eternal awareness while staying grounded in purpose today. Knowledge of the end means nothing if it doesn’t transform how we live now. Without application, theology becomes theory—and theory without action only fuels fear, apathy, or escapism.
Functional eschatology calls us to rise above the noise, live with focus, and build with wisdom—fully awake, prepared, and active until He comes.
How does The Outlier Brand help people prepare for what’s coming?
Through practical equipping—spiritual growth, resourcefulness and mindset training, financial wisdom, and community connection.
From The Outlier Council to Outpost Groups, The Revealing Tour, Outlier Retreats, and Afterlife Options™, every part of The Outlier Brand is designed to help people hear God’s voice, stand firm in their God-given identity, walk in authority, and live well and leave well—building unshakable lives and lasting legacies that thrive in the days ahead.
We Exist for truthseekers
The Outlier Brand exists for those who’ve outgrown religion but still hunger for God. Those who know Christianity isn’t the way—Jesus is the way.
We’re not just a brand. We’re a movement helping you break free from the systems that failed you—and rebuild your life with purpose, power, and provision by practicing a Christ-centered life.
You’re not like everyone else.
You’re an Outlier—bold, resourceful, and purpose-driven.
BE AN OUTLIER
A LIFESTYLE OF BOLD FREEDOM
APPAREL
Outlier Brand Apparel isn’t just clothing—it’s a statement of boldness and purpose. Each piece inspires you to live authentically and embrace your identity as an Outlier.
Apparel Coming Soon.
OUTPOSTS
Outpost Groups are where Outliers come together to grow, connect, and inspire each other. These gatherings are designed to foster authentic community and help you step boldly into your purpose.
Start an Outpost Group Today.
RESOURCES
Unlock your potential with powerful tools like the Outlier’s Journal, Ablenomics board game, books, and more. All out resources are designed to help your take the next step toward your bold, purpose-driven life.
Explore Resources Now.
APPAREL
Outlier Brand Apparel isn’t just clothing—it’s a statement of boldness and purpose. Each piece inspires you to live authentically and embrace your identity as an Outlier.
Apparel Coming Soon.
OUTPOSTS
Outpost Groups are where Outliers come together to grow, connect, and inspire each other. These gatherings are designed to foster authentic community and help you step boldly into your purpose.
Start an Outpost Group Today.
RESOURCES
Unlock your potential with powerful tools like the Outlier’s Journal, Ablenomics board game, books, and more. All our resources are designed to help your take the next step toward your bold, purpose-driven life.
Explore Resources Now.
MENTORSHIP
Every Outlier needs guidance. Whether you’ve been let down by family, religion, or society, mentorship gives you the tools to rise above and live the life you were created for.
Sign Up Today.
LEADERSHIP
Discover who you are and what you're capable of by stepping into a leadership role at The Outlier Brand.
Apply Now.
EVENTS
Attend our in-person events to connect with other like-minded outliers like you, and prepare to be challenged and inspired.
Stay tuned for open registration.
DISCOVER WHO YOU ARE AND WHAT YOU'RE CAPABLE OF...
The Outlier's Creed:
WHEN I’M IN I’M ALL IN.
I DREAM BIG AND PLAY BIG.
I MOVE BOLDLY IN THE FACE OF FEAR.
I KNOW GOD’S MY PROTECTOR.
MY COUNSELOR. MY PROVIDER.
I ALWAYS CREATE VALUE.
I NEVER COMPROMISE INTEGRITY.
I FIGHT FOR THE VULNERABLE.
I PURSUE THE IMPOSSIBLE.
EVERY. SINGLE. DAY.
CULTURE DOESN’T DEFINE ME.
I MARCH TO THE BEAT OF MY OWN DRUM.
I CHOOSE THE ROAD LESS TRAVELED.
I’M UNSTOPPABLE.
I’M AN OUTLIER.
STAY IN THE KNOW!
Subscribe to The Outlier Brief—bold truths, practical inspiration, and resources to help you live a powerful life with God—not religion.
APPAREL
BE PURE. STAY SAVAGE. LIVE BOLDLY.
Wear the Movement. Represent the Mindset.
Wear the Movement.
Represent the Mindset.
ABLENOMICS
THE LAW OF ABILITY
THE OUTLIER BRAND
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Relationships ,Kingdom of God The Outlier Brand &Outpost Groups
November 20, 2023•11 min read
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Rich was truly exceptional an outstanding professional who guided me through every step of the air duct cleaning process. Impressively, he documented the process with photos and videos, demonstrating genuine dedication to doing the job right. I'm immensely grateful for the excellent service.
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Rich was truly exceptional an outstanding professional who guided me through every step of the air duct cleaning process. Impressively, he documented the process with photos and videos, demonstrating genuine dedication to doing the job right. I'm immensely grateful for the excellent service.
Emily Johnson
Rich was truly exceptional an outstanding professional who guided me through every step of the air duct cleaning process. Impressively, he documented the process with photos and videos, demonstrating genuine dedication to doing the job right. I'm immensely grateful for the excellent service.
Emily Johnson
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