THE OUTLIER ETHOS
WHAT WE BELIEVE
We believe the Kingdom of God is a realm, not a religion.
Jesus did not come to start Christianity. He came to reveal the Father and invite us into His Kingdom.
Christianity has become the wolf in sheep’s clothing—man’s attempt to build a religion instead of God’s invitation into the Kingdom. It's an orphan-making system disguised as light, leaving people feeling like they’re never enough.
We’re done with religion. We’re done with performance. We’re done with churches that use hype and emotion to build systems instead of connecting people to God. We exist to help people find freedom in Jesus outside of organized religion—guarding the simplicity and purity of devotion to Christ.
The Outlier’s Way is the narrow road Jesus spoke of—the path that leads to life. It is not about performance, religion, or hype, but intimacy with the Father. Only those who know Him and do His will enter the Kingdom of Heaven. We don’t live from Sunday to Sunday; we practice a Christ-centered life of purpose, power, and provision every day—just as Jesus instructed.
We are not reformers patching up a broken system. We're revolutionaries—like Jesus—calling people out of religion and into the living Kingdom.
We’re Outliers—sons and daughters of God, royalty of the Most High, the 13th Tribe, a remnant who rise above broken systems.
We believe in the Law of Ability: the measure in which you understand your God-given identity determines the measure of ability you can access and release. The only way to fulfill your destiny is to break free from orphan-making systems, heal the wounds that told you you’re not enough, and come into alignment with your true identity in God.
Identity unlocks ability. Ability produces breakthrough. Breakthrough leads to destiny.
Our allegiance is to Jesus alone. Our path is the narrow way. Our pursuit is the Kingdom.
If you’re tired of religion but still love God, you’ve found your people.
THE OUTLIER BATTLE CRY
The Kingdom of God is a realm, not a religion.
Christianity has become the wolf in sheep’s clothing—an orphan-making system that leaves people feeling like they’re never enough.
The only way to fulfill our destiny is to break free from those systems, heal the wounds they created, and come into alignment with our true identity in God.
We believe in the Law of Ability: the measure in which you understand your God-given identity determines the measure of ability you can access and release.
Identity unlocks ability. Ability produces breakthrough. Breakthrough leads to destiny.
We are Outliers—sons and daughters of God, royalty of the Most High.
We are the 13th Tribe, the remnant who rise above broken systems.
🔥 If you’re tired of religion but still love God, you’ve found your people.
We Exist for truthseekers
The Outlier Brand exists for those who’ve outgrown religion but still hunger for God. Those who know Christianity isn’t the way—Jesus is the way.
We’re not just a brand. We’re a movement helping you break free from the systems that failed you—and rebuild your life with purpose, power, and provision by practicing a Christ-centered life.
Whether through our programs, apparel, retreats, or daily tools, The Outlier Brand exists to anchor you in truth and activate your God-given purpose.
The Outlier Brand:
📖 Books → Learn and grow in your understanding of God and his design for you.
🔑 Courses → Activate the Breakthrough Blueprint™ that unlocks your divine purpose.
🔥 The Outlier’s Way → Mentorship and community for truthseekers ready to master their life.
🌍 Events + Retreats → In-person encounters of freedom and transformation
👕 Apparel → Wear the movement. Live the message.
The Kingdom of God is a REALM, Not a Religion.
The Outlier Brand is not a church.
Not a parachurch organization.
Not a religion.
Not another system.
It is a movement:
honoring God's Kingdom as a realm, not a religion.
A lifestyle of true freedom.
An invitation to live boldly as sons and daughters of God,
knowing who you are and what you're capable of.
You’re not like everyone else.
You’re an Outlier—bold, resourceful, and purpose-driven.
BE AN OUTLIER
A LIFESTYLE OF BOLD FREEDOM
APPAREL
Outlier Brand Apparel isn’t just clothing—it’s a statement of boldness and purpose. Each piece inspires you to live authentically and embrace your identity as an Outlier.
Apparel Coming Soon.
OUTPOSTS
Outpost Groups are where Outliers come together to grow, connect, and inspire each other. These gatherings are designed to foster authentic community and help you step boldly into your purpose.
Start an Outpost Group Today.
RESOURCES
Unlock your potential with powerful tools like the Outlier’s Journal, Ablenomics board game, books, and more. All out resources are designed to help your take the next step toward your bold, purpose-driven life.
Explore Resources Now.
APPAREL
Outlier Brand Apparel isn’t just clothing—it’s a statement of boldness and purpose. Each piece inspires you to live authentically and embrace your identity as an Outlier.
Apparel Coming Soon.
OUTPOSTS
Outpost Groups are where Outliers come together to grow, connect, and inspire each other. These gatherings are designed to foster authentic community and help you step boldly into your purpose.
Start an Outpost Group Today.
RESOURCES
Unlock your potential with powerful tools like the Outlier’s Journal, Ablenomics board game, books, and more. All our resources are designed to help your take the next step toward your bold, purpose-driven life.
Explore Resources Now.
MENTORSHIP
Every Outlier needs guidance. Whether you’ve been let down by family, religion, or society, mentorship gives you the tools to rise above and live the life you were created for.
Sign Up Today.
LEADERSHIP
Discover who you are and what you're capable of by stepping into a leadership role at The Outlier Brand.
Apply Now.
EVENTS
Attend our in-person events to connect with other like-minded outliers like you, and prepare to be challenged and inspired.
Stay tuned for open registration.
You’re not like everyone else. You’re an Outlier.
DISCOVER WHO YOU ARE AND WHAT YOU'RE CAPABLE OF...
The Outlier's Creed:
WHEN I’M IN I’M ALL IN.
I DREAM BIG AND PLAY BIG.
I MOVE BOLDLY IN THE FACE OF FEAR.
I KNOW GOD’S MY PROTECTOR.
MY COUNSELOR. MY PROVIDER.
I ALWAYS CREATE VALUE.
I NEVER COMPROMISE INTEGRITY.
I FIGHT FOR THE VULNERABLE.
I PURSUE THE IMPOSSIBLE.
EVERY. SINGLE. DAY.
CULTURE DOESN’T DEFINE ME.
I MARCH TO THE BEAT OF MY OWN DRUM.
I CHOOSE THE ROAD LESS TRAVELED.
I’M UNSTOPPABLE.
I’M AN OUTLIER.
STAY IN THE KNOW!
Subscribe to The Outlier Brief—bold truths, practical inspiration, and resources to help you live a powerful life with God—not religion.
APPAREL
BE PURE. STAY SAVAGE. LIVE BOLDLY.
Wear the Movement. Represent the Mindset.
Wear the Movement.
Represent the Mindset.
ABLENOMICS
THE LAW OF ABILITY
THE OUTLIER BRAND
READ THE LATEST BLOG
Why Christianity Isn’t the Way to Jesus—And Never Was
Understanding the Kingdom as a Realm, Not a Religion
For a long time, the words Christian and follower of Jesus have been treated like they mean the same thing. But they don’t. And they never did.
If you’re feeling tension in your faith—if something about the system doesn’t sit right with your spirit—you’re not crazy. You’re not backsliding. You’re waking up.
Let’s make it simple.
Christianity Was Man-Made. The Kingdom Was God’s Plan From The Beginning.
Christianity as a religion didn’t come from Jesus. It came after Him—built by people trying to organize, systematize, and control what He made simple: walking with the Father, empowered by the Spirit, and living from identity.
Religion always needs a structure.
The Kingdom is a realm.
A living, present, powerful dimension of authority, freedom, and sonship.
Why It’s Hard for Christians to See This
For centuries, faith in Jesus has been wrapped in Christianity. So tightly, in fact, that many believe leaving Christianity means leaving God.
But Jesus didn’t start Christianity.
He exposed religion.
He revealed the Kingdom.
“Religion hijacked your purpose, power, and passion. But the Kingdom invites you to take it all back.” — The Good Cult
It’s hard to untangle from something that’s been your identity. But the truth is: Christianity, from its very beginning, was a substitute. A safe, cultural counterfeit that replaced Kingdom power with performance, control, and guilt.
What’s the Difference?
Christianity says:
Go to church.
Follow the rules.
Submit to leadership.
Do more to be approved.
The Kingdom says:
You are a son.
You carry authority.
The Spirit lives in you.
Walk with the Father. Every day.
Christianity builds churches.
The Kingdom builds people.
It’s Not About Being “Anti-Church”
This isn’t rebellion. It’s realignment.
If Jesus came to reveal the Kingdom and expose religion—why would we try to follow Him by joining a religion He never endorsed?
It’s not about throwing stones. It’s about coming home.
To the Father.
To Jesus.
To the power of the Holy Spirit—alive in you, not confined to a stage or a system.
“You weren’t created to strive for approval. You were made to walk in freedom, to know you are deeply loved as a son or daughter of God.” — The Good Cult
What Repentance Really Means
Repentance isn’t about trying harder.
It’s about changing how you think.
It’s leaving behind:
Shame-based religion
External performance
A spiritual identity outsourced to someone else
And returning to:
Direct relationship with God
The reality of His Kingdom
Life led by presence, not pressure
You’re not here to be a good church member.
You’re here to be a carrier of the Kingdom.
The Invitation
If this resonates—if you’ve felt like something’s off with the system but didn’t have the words for it—this is your confirmation.
You’re not here to fit in.
You’re here to rise.
Join us in The Outlier’s Way.
It’s not a new system. It’s a way of life—rooted in identity, purpose, and presence.
We’re building real community for those who are done playing church and ready to walk in the realm of the Kingdom.
👉 Join The Outlier’s Way — and reclaim the life you were actually made for.
TESTIMONIES
HEAR WHAT OTHERS HAVE TO SAY
Rich was truly exceptional an outstanding professional who guided me through every step of the air duct cleaning process. Impressively, he documented the process with photos and videos, demonstrating genuine dedication to doing the job right. I'm immensely grateful for the excellent service.
Emily Johnson
Rich was truly exceptional an outstanding professional who guided me through every step of the air duct cleaning process. Impressively, he documented the process with photos and videos, demonstrating genuine dedication to doing the job right. I'm immensely grateful for the excellent service.
Emily Johnson
Rich was truly exceptional an outstanding professional who guided me through every step of the air duct cleaning process. Impressively, he documented the process with photos and videos, demonstrating genuine dedication to doing the job right. I'm immensely grateful for the excellent service.
Emily Johnson
THE OUTLIER BRAND
A LIFESTYLE OF BOLD FREEDOM
A LIFESTYLE OF TRUE FREEDOM
Be Pure. Stay Savage. Live Boldly.
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