THE OUTLIER ETHOS
WHAT WE BELIEVE
We believe the Kingdom of God is a realm, not a religion.
Jesus did not come to start Christianity. He came to reveal the Father and invite us into His Kingdom.
Christianity has become the wolf in sheep’s clothing—man’s attempt to build a religion instead of God’s invitation into the Kingdom. It's an orphan-making system disguised as light, leaving people feeling like they’re never enough.
We’re done with religion. We’re done with performance. We’re done with churches that use hype and emotion to build systems instead of connecting people to God. We exist to help people find freedom in Jesus outside of organized religion—guarding the simplicity and purity of devotion to Christ.
The Outlier’s Way is the narrow road Jesus spoke of—the path that leads to life. It is not about performance, religion, or hype, but intimacy with the Father. Only those who know Him and do His will enter the Kingdom of Heaven. We don’t live from Sunday to Sunday; we practice a Christ-centered life of purpose, power, and provision every day—just as Jesus instructed.
We are not reformers patching up a broken system. We're revolutionaries—like Jesus—calling people out of religion and into the living Kingdom.
We’re Outliers—sons and daughters of God, royalty of the Most High, the 13th Tribe, a remnant who rise above broken systems.
We believe in the Law of Ability: the measure in which you understand your God-given identity determines the measure of ability you can access and release. The only way to fulfill your destiny is to break free from orphan-making systems, heal the wounds that told you you’re not enough, and come into alignment with your true identity in God.
Identity unlocks ability. Ability produces breakthrough. Breakthrough leads to destiny.
Our allegiance is to Jesus alone. Our path is the narrow way. Our pursuit is the Kingdom.
If you’re tired of religion but still love God, you’ve found your people.
THE OUTLIER BATTLE CRY
The Kingdom of God is a realm, not a religion.
Christianity has become the wolf in sheep’s clothing—an orphan-making system that leaves people feeling like they’re never enough.
The only way to fulfill our destiny is to break free from those systems, heal the wounds they created, and come into alignment with our true identity in God.
We believe in the Law of Ability: the measure in which you understand your God-given identity determines the measure of ability you can access and release.
Identity unlocks ability. Ability produces breakthrough. Breakthrough leads to destiny.
We are Outliers—sons and daughters of God, royalty of the Most High.
We are the 13th Tribe, the remnant who rise above broken systems.
🔥 If you’re tired of religion but still love God, you’ve found your people.
We Exist for truthseekers
The Outlier Brand exists for those who’ve outgrown religion but still hunger for God. Those who know Christianity isn’t the way—Jesus is the way.
We’re not just a brand. We’re a movement helping you break free from the systems that failed you—and rebuild your life with purpose, power, and provision by practicing a Christ-centered life.
Whether through our programs, apparel, retreats, or daily tools, The Outlier Brand exists to anchor you in truth and activate your God-given purpose.
The Outlier Brand:
📖 Books → Learn and grow in your understanding of God and his design for you.
🔑 Courses → Activate the Breakthrough Blueprint™ that unlocks your divine purpose.
🔥 The Outlier’s Way → Mentorship and community for truthseekers ready to master their life.
🌍 Events + Retreats → In-person encounters of freedom and transformation
👕 Apparel → Wear the movement. Live the message.
The Kingdom of God is a REALM, Not a Religion.
The Outlier Brand is not a church.
Not a parachurch organization.
Not a religion.
Not another system.
It is a movement:
honoring God's Kingdom as a realm, not a religion.
A lifestyle of true freedom.
An invitation to live boldly as sons and daughters of God,
knowing who you are and what you're capable of.
You’re not like everyone else.
You’re an Outlier—bold, resourceful, and purpose-driven.
BE AN OUTLIER
A LIFESTYLE OF BOLD FREEDOM
APPAREL
Outlier Brand Apparel isn’t just clothing—it’s a statement of boldness and purpose. Each piece inspires you to live authentically and embrace your identity as an Outlier.
Apparel Coming Soon.
OUTPOSTS
Outpost Groups are where Outliers come together to grow, connect, and inspire each other. These gatherings are designed to foster authentic community and help you step boldly into your purpose.
Start an Outpost Group Today.
RESOURCES
Unlock your potential with powerful tools like the Outlier’s Journal, Ablenomics board game, books, and more. All out resources are designed to help your take the next step toward your bold, purpose-driven life.
Explore Resources Now.
APPAREL
Outlier Brand Apparel isn’t just clothing—it’s a statement of boldness and purpose. Each piece inspires you to live authentically and embrace your identity as an Outlier.
Apparel Coming Soon.
OUTPOSTS
Outpost Groups are where Outliers come together to grow, connect, and inspire each other. These gatherings are designed to foster authentic community and help you step boldly into your purpose.
Start an Outpost Group Today.
RESOURCES
Unlock your potential with powerful tools like the Outlier’s Journal, Ablenomics board game, books, and more. All our resources are designed to help your take the next step toward your bold, purpose-driven life.
Explore Resources Now.
MENTORSHIP
Every Outlier needs guidance. Whether you’ve been let down by family, religion, or society, mentorship gives you the tools to rise above and live the life you were created for.
Sign Up Today.
LEADERSHIP
Discover who you are and what you're capable of by stepping into a leadership role at The Outlier Brand.
Apply Now.
EVENTS
Attend our in-person events to connect with other like-minded outliers like you, and prepare to be challenged and inspired.
Stay tuned for open registration.
You’re not like everyone else. You’re an Outlier.
DISCOVER WHO YOU ARE AND WHAT YOU'RE CAPABLE OF...
The Outlier's Creed:
WHEN I’M IN I’M ALL IN.
I DREAM BIG AND PLAY BIG.
I MOVE BOLDLY IN THE FACE OF FEAR.
I KNOW GOD’S MY PROTECTOR.
MY COUNSELOR. MY PROVIDER.
I ALWAYS CREATE VALUE.
I NEVER COMPROMISE INTEGRITY.
I FIGHT FOR THE VULNERABLE.
I PURSUE THE IMPOSSIBLE.
EVERY. SINGLE. DAY.
CULTURE DOESN’T DEFINE ME.
I MARCH TO THE BEAT OF MY OWN DRUM.
I CHOOSE THE ROAD LESS TRAVELED.
I’M UNSTOPPABLE.
I’M AN OUTLIER.
STAY IN THE KNOW!
Subscribe to The Outlier Brief—bold truths, practical inspiration, and resources to help you live a powerful life with God—not religion.
APPAREL
BE PURE. STAY SAVAGE. LIVE BOLDLY.
Wear the Movement. Represent the Mindset.
Wear the Movement.
Represent the Mindset.
ABLENOMICS
THE LAW OF ABILITY
THE OUTLIER BRAND
READ THE LATEST BLOG
Why Every Outlier Needs a Personal Mission Statement
When was the last time you truly sat down to define your purpose? Not just dream about it, but actually articulate what drives you, what you stand for, and what legacy you want to leave behind. If you’re like most people, the answer is probably “never.” But here’s the truth: without a clear mission, you’re drifting, not driving.
That’s why I wrote My Mission Statement: A Shortcut for You to Create Yours. It’s not just a book—it’s an invitation to clarity and purpose. As an Outlier—a freethinker, creator, or entrepreneur—you know you’re wired differently. You see possibilities others overlook. But even the most driven individuals lose momentum without a clear roadmap.
My Story: From Dream to Clarity
I still remember the moment everything changed for me. It was 2007, and I was sitting with a billionaire who also happened to be a devoted follower of Christ. In our conversation, he said something that rocked me:
“Whether you have a big dream, a small dream, or no dream at all, the cost is the same. You’re going to exchange your life for it.”
That idea stuck with me. I realized that every single day, I was exchanging my time, energy, and effort for something. But what was I truly building? Was I chasing someone else’s vision or crafting my own?
I took two weeks to pray, reflect, and draft my personal mission statement. I wanted to clarify not only what I wanted to achieve but also how I would live while pursuing it. Little did I know, that clarity would become my anchor in the storms to come—bankruptcy, homelessness, and starting over with a wife and four young kids.
What Writing a Mission Statement Does for You
A mission statement isn’t just a document; it’s a compass. It reminds you of your “why” when challenges arise. Here’s what it does:
Gives You Clarity: When you’re overwhelmed, it helps you focus on what truly matters.
Anchors You in Adversity: In tough seasons, it reminds you why you started and why you must continue.
Sets Your Direction: It acts as a roadmap, ensuring your efforts align with your values and goals.
Inspires Others: A clear mission motivates not just you, but those around you to rally toward a common vision.
Why Outliers Need a Mission Statement
As Outliers, we face unique challenges. We don’t follow traditional paths; we blaze our own. But that freedom comes with responsibility. Without a clear mission, even the most ambitious plans can falter.
A mission statement is especially crucial for:
Freethinkers: To stay true to your values in a world full of noise.
Creators: To build projects that align with your deeper purpose.
Entrepreneurs: To focus your energy on ventures that matter.
The Simplicity of Writing Yours
In My Mission Statement, I break down the process into simple steps, including:
Reflecting on Your Values: What truly matters to you?
Defining Your Purpose: What legacy do you want to leave?
Writing It Down: Putting your mission into clear, actionable words.
You don’t need to start from scratch—I share my mission as an example and provide a template you can adapt.
Why You Shouldn’t Wait
Too many people put off defining their mission until life forces their hand. Don’t wait for a crisis. Take control now. Imagine waking up every day with unshakable clarity, knowing who you are and what you’re working toward.
Writing your mission statement isn’t just a task—it’s an investment in your future.
Get Started Today
My book, My Mission Statement, is more than inspiration—it’s a tool to help you take action.
Head to Amazon and grab your copy today. When you do, you’ll also get exclusive access to bonuses, including a tracking guide to refine and live out your mission statement.
Join the Outlier Community
If you’re ready to live boldly, embrace your identity, and connect with other visionaries, join us at The Outlier Brand. We’re here to support your journey with resources, tools, and a community of like-minded leaders.
Your mission matters. Your voice matters. Start writing your story today.
Visit The Outlier Brand to take the next step.
This is your moment. Don’t wait for clarity to come to you—go create it.
Write your mission statement, live your purpose, and inspire others to do the same.
Be Pure. Stay Savage. Live Boldly.
Trevor
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HEAR WHAT OTHERS HAVE TO SAY
Rich was truly exceptional an outstanding professional who guided me through every step of the air duct cleaning process. Impressively, he documented the process with photos and videos, demonstrating genuine dedication to doing the job right. I'm immensely grateful for the excellent service.
Emily Johnson
Rich was truly exceptional an outstanding professional who guided me through every step of the air duct cleaning process. Impressively, he documented the process with photos and videos, demonstrating genuine dedication to doing the job right. I'm immensely grateful for the excellent service.
Emily Johnson
Rich was truly exceptional an outstanding professional who guided me through every step of the air duct cleaning process. Impressively, he documented the process with photos and videos, demonstrating genuine dedication to doing the job right. I'm immensely grateful for the excellent service.
Emily Johnson
THE OUTLIER BRAND
A LIFESTYLE OF BOLD FREEDOM
A LIFESTYLE OF TRUE FREEDOM
Be Pure. Stay Savage. Live Boldly.
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