When was the last time you truly sat down to define your purpose? Not just dream about it, but actually articulate what drives you, what you stand for, and what legacy you want to leave behind. If you’re like most people, the answer is probably “never.” But here’s the truth: without a clear mission, you’re drifting, not driving.

That’s why I wrote My Mission Statement: A Shortcut for You to Create Yours. It’s not just a book—it’s an invitation to clarity and purpose. As an Outlier—a freethinker, creator, or entrepreneur—you know you’re wired differently. You see possibilities others overlook. But even the most driven individuals lose momentum without a clear roadmap.

My Story: From Dream to Clarity

I still remember the moment everything changed for me. It was 2007, and I was sitting with a billionaire who also happened to be a devoted follower of Christ. In our conversation, he said something that rocked me:

“Whether you have a big dream, a small dream, or no dream at all, the cost is the same. You’re going to exchange your life for it.”

That idea stuck with me. I realized that every single day, I was exchanging my time, energy, and effort for something. But what was I truly building? Was I chasing someone else’s vision or crafting my own?

I took two weeks to pray, reflect, and draft my personal mission statement. I wanted to clarify not only what I wanted to achieve but also how I would live while pursuing it. Little did I know, that clarity would become my anchor in the storms to come—bankruptcy, homelessness, and starting over with a wife and four young kids.

What Writing a Mission Statement Does for You

A mission statement isn’t just a document; it’s a compass. It reminds you of your “why” when challenges arise. Here’s what it does:

1. Gives You Clarity: When you’re overwhelmed, it helps you focus on what truly matters.

2. Anchors You in Adversity: In tough seasons, it reminds you why you started and why you must continue.

3. Sets Your Direction: It acts as a roadmap, ensuring your efforts align with your values and goals.

4. Inspires Others: A clear mission motivates not just you, but those around you to rally toward a common vision.

Why Outliers Need a Mission Statement

As Outliers, we face unique challenges. We don’t follow traditional paths; we blaze our own. But that freedom comes with responsibility. Without a clear mission, even the most ambitious plans can falter.

A mission statement is especially crucial for:

• Freethinkers: To stay true to your values in a world full of noise.

• Creators: To build projects that align with your deeper purpose.

• Entrepreneurs: To focus your energy on ventures that matter.

The Simplicity of Writing Yours

In My Mission Statement, I break down the process into simple steps, including:

• Reflecting on Your Values: What truly matters to you?

• Defining Your Purpose: What legacy do you want to leave?

• Writing It Down: Putting your mission into clear, actionable words.

You don’t need to start from scratch—I share my mission as an example and provide a template you can adapt.

Why You Shouldn’t Wait

Too many people put off defining their mission until life forces their hand. Don’t wait for a crisis. Take control now. Imagine waking up every day with unshakable clarity, knowing who you are and what you’re working toward.

Writing your mission statement isn’t just a task—it’s an investment in your future.

Get Started Today

My book, My Mission Statement, is more than inspiration—it’s a tool to help you take action.

Head to Amazon and grab your copy today. When you do, you’ll also get exclusive access to bonuses, including a tracking guide to refine and live out your mission statement.

Join the Outlier Community

If you’re ready to live boldly, embrace your identity, and connect with other visionaries, join us at The Outlier Brand. We’re here to support your journey with resources, tools, and a community of like-minded leaders.

Your mission matters. Your voice matters. Start writing your story today.

Visit The Outlier Brand to take the next step.

This is your moment. Don’t wait for clarity to come to you—go create it.

Write your mission statement, live your purpose, and inspire others to do the same.

Be Pure. Stay Savage. Live Boldly.

Trevor