WELCOME TO

THE OUTLIER BRAND

Helping People find freedom in Jesus outside of organized religion

Freedom from orphan-making systems that make you feel like you’re never enough.

  • Not loved enough

  • Not worthy enough

  • Not capable enough

  • Not chosen enough

  • Not secure enough

You are a son or daughter of God—royalty of the Most High. We’re here to remind you who you are and what you’re truly capable of.

Discover your purpose.

Unlock your identity.

fulfill your destiny.

Helping People find freedom in Jesus outside of organized religion

Freedom from orphan-making systems that make you feel like you’re never enough.

  • Not loved enough

  • Not worthy enough

  • Not capable enough

  • Not chosen enough

  • Not secure enough

You are a son or daughter of God—royalty of the Most High. We’re here to remind you who you are and what you’re truly capable of.

Discover your purpose.

Unlock your identity.

fulfill your destiny.

We exist for the truthseekers

The Outlier Brand exists for those who’ve outgrown religion but still hunger for God.

We’re not just a brand. We’re a movement. Built to lead people out of broken systems and into a Christ-centered life of freedom and purpose.

The movement:

The 13th Tribe—calling the remnant out of hiding, uniting and equipping God's sons and daughters to rise in truth and power, and carry God’s Kingdom into every part of life.

The Message:

The Law Of Ability The measure in which you understand your God-given identity determines the measure of ability you can access and release. Through this truth, we help people escape the orphan-making systems of Christianity and culture to live as true sons and daughters of God—disciples of Jesus who walk in clarity, confidence, and power.

The Method:

The Outlier’s Way — our operating system for life. A practical post-church and post-christian discipleship framework and resource cooperative that unites you with other outlier's and equips you to live with daily purpose, power, and provision, practicing what Jesus taught.

"We are the remnant — a post-church generation rising into post-Christian discipleship. Not religion. Not labels. Sons and daughters, known by the Father, known by Jesus, living in truth and power. The ones making a difference in the world today."

More than a brand. a lifestyle.

More than a brand.

A

lifestyle.

You’re not like everyone else. You’re an Outlier.

You’re not like everyone else. You’re an Outlier.

THE OUTLIER'S CREED:

WHEN I’M IN I’M ALL IN.

I DREAM BIG AND PLAY BIG.

I MOVE BOLDLY IN THE FACE OF FEAR.

I KNOW GOD’S MY PROTECTOR.

MY COUNSELOR. MY PROVIDER.

I ALWAYS CREATE VALUE.

I NEVER COMPROMISE INTEGRITY.

I FIGHT FOR THE VULNERABLE.

I PURSUE THE IMPOSSIBLE.

EVERY. SINGLE. DAY.

CULTURE DOESN’T DEFINE ME.

I MARCH TO THE BEAT OF MY OWN DRUM.

I CHOOSE THE ROAD LESS TRAVELED.

I’M UNSTOPPABLE.

I’M AN OUTLIER.

Frequently Asked Questions

What do you believe?

We believe Jesus never said to make Christians—He said to make disciples. At best, “Christian” is an orphan identity. Jesus never came to start a religion—He came to reveal the Father and restore us as sons and daughters. Religion creates orphans. The Kingdom creates family. Our mission is to help people live free, powerful lives with God at the center—outside of fear, shame, and broken systems. See our full ethos here.

What is a post-church and post-Christian discipleship network?

Despite popular Christian teaching, following Jesus does not require you to go to church or wear the label of "Christian" to enter the kingdom of heaven. Post-church and post-Christian discipleship is discipleship the way Jesus modeled it: no stages, no spectators, no Sunday church performance. Instead, it’s daily life-on-life discipleship, where people are equipped to hear God for themselves, live boldly, and transform the world around them.

Jesus said, "For where two or three are gathered together in my name, there am I in the middle of them" (Matthew 18:20).

What is a resource cooperative?

Scripture tells us the disciples came together and shared everything they had so that no one was ever in need. A resource cooperative is the same in uniting people to share the tools, wisdom, and skills needed for life’s journey. Unlike church where a pastor holds all the authority, here you’re empowered to live with the authority God has given you personally. That means real help in identity, health, wealth, and relationships—so you’re equipped not just spiritually, but in every area of life.

How is this different than church? Aren’t you just starting your own religion?

No. Religion builds hierarchy. We build family. We’re not asking people to join an institution—we’re calling them back to the narrow path of walking with God daily. This isn’t about filling a building or running programs. It’s about activating disciples to know who they are, live with confidence, and change culture.

And here’s the difference: there are no requirements, no shame, no guilt, and no obligation. Some may just want to consume our free content and wear the brand—that’s fine. If you see yourself as an Outlier, part of the 13th Tribe, then welcome home. If you want to go deeper and connect with other Outliers, we have many paths you can follow. The choice is yours.

Why do you call Christianity a wolf in sheep’s clothing?

Because Christianity is a man-made system. It looks like light but hides the Father behind rules, titles, and fear. Jesus warned us: “Beware of false prophets… inwardly they are ravenous wolves” (Matthew 7:15). Paul said the same in 2 Timothy 3—many would have “a form of godliness but deny its power.” That’s the fruit we see: control, manipulation, and powerlessness. Jesus never came to build a corporation with pastors as CEOs. He came to reveal the Father and make disciples. Anything less is a wolf in disguise.

What is The Law of Ability?

The Law of Ability says this: the measure in which you understand your God-given identity determines the measure of ability you can access and release. Identity unlocks ability. Ability produces breakthrough. Breakthrough leads to destiny. Once you know who you are, you’ll never settle for less than what God designed you for.

What is The Outlier’s Way?

The Outlier’s Way is the narrow path Jesus spoke of—the path that leads to life. It’s the way identity, health, wealth, and relationships are lived out with God, not religion. In The Outlier’s Way community membership, it’s a daily rhythm that keeps you aligned, confident, and equipped. Not hype. Not empty motivation. But practicing a Christ-centered life with purpose, power, and provision.

Who is this for?

Outliers—the ones who don’t fit in broken systems. The misfits, truth-seekers, and protectors who know there has to be more. The pure-hearted and courageous who know they are set apart—the remnant, hungry for truth and a genuine daily relationship with God. It’s also for those who long for a judgment-free place to grow with God—free from the shame, guilt, and obligation that religion so often imposes. And for those new to faith, who don’t yet know where to turn but long to find Jesus and discover His Kingdom, this is for you too. If you’ve felt unseen, misunderstood, or tired of walking alone, this is your tribe.

What is the 13th Tribe?

The 13th Tribe is the larger group to which the Outliers belong. In the Bible, there were 12 tribes of Israel, but God has always reserved a people who don’t fit the mold—those who stand apart. The 13th Tribe is for these set-apart ones. The ones who won’t bow to religion, culture, or compromise. It’s for those who choose freedom, truth, and the Kingdom above all else.

What are Outpost Groups?

Outpost Groups are small, Spirit-led gatherings designed to reclaim the simplicity and power of the early church. They’re not about programs or performance but about authentic fellowship, hearing God’s voice, and experiencing His presence together. Wherever two or more meet with this purpose, an Outpost Group becomes a place where lives are transformed, faith is strengthened, and God’s Kingdom is lived out in real time.

What is a sheepdog? Why do you call Outliers sheepdogs?

Sheepdogs are protectors. They look like wolves to the system, and even to some sheep, because they’re fierce, bold, and unafraid—but their loyalty is to the one true Shepherd, Jesus. Outliers are sheepdogs: they see through deception, defend the vulnerable, and rise when others kneel. They don’t just follow; they listen to God’s voice, guard what is noble, and fight for what matters.

STAY IN THE KNOW!

Subscribe to The Outlier Brief—bold truths, practical inspiration, and resources to help you live a powerful life with God—not religion.

You’re not like everyone else.

You’re an Outlier—bold, resourceful, and purpose-driven.

BE AN OUTLIER

A LIFESTYLE OF BOLD FREEDOM

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APPAREL

Outlier Brand Apparel isn’t just clothing—it’s a statement of boldness and purpose. Each piece inspires you to live authentically and embrace your identity as an Outlier.

Apparel Coming Soon.

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OUTPOSTS

Outpost Groups are where Outliers come together to grow, connect, and inspire each other. These gatherings are designed to foster authentic community and help you step boldly into your purpose.

Start an Outpost Group Today.

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RESOURCES

Unlock your potential with powerful tools like the Outlier’s Journal, Ablenomics board game, books, and more. All out resources are designed to help your take the next step toward your bold, purpose-driven life.

Explore Resources Now.

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APPAREL

Outlier Brand Apparel isn’t just clothing—it’s a statement of boldness and purpose. Each piece inspires you to live authentically and embrace your identity as an Outlier.

Apparel Coming Soon.

Image

OUTPOSTS

Outpost Groups are where Outliers come together to grow, connect, and inspire each other. These gatherings are designed to foster authentic community and help you step boldly into your purpose.

Start an Outpost Group Today.

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RESOURCES

Unlock your potential with powerful tools like the Outlier’s Journal, Ablenomics board game, books, and more. All our resources are designed to help your take the next step toward your bold, purpose-driven life.

Explore Resources Now.

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MENTORSHIP

Every Outlier needs guidance. Whether you’ve been let down by family, religion, or society, mentorship gives you the tools to rise above and live the life you were created for.

Sign Up Today.

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LEADERSHIP

Discover who you are and what you're capable of by stepping into a leadership role at The Outlier Brand.

Apply Now.

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EVENTS

Attend our in-person events to connect with other like-minded outliers like you, and prepare to be challenged and inspired.

Stay tuned for open registration.

DISCOVER WHO YOU ARE AND WHAT YOU'RE CAPABLE OF...

APPAREL

BE PURE. STAY SAVAGE. LIVE BOLDLY.

Wear the Movement. Represent the Mindset.

Wear the Movement.

Represent the Mindset.

ABLENOMICS

THE LAW OF ABILITY

THE OUTLIER BRAND

READ THE LATEST BLOG

Trevor Dunbar

Why Every Outlier Needs a Personal Mission Statement

March 21, 20244 min read

When was the last time you truly sat down to define your purpose? Not just dream about it, but actually articulate what drives you, what you stand for, and what legacy you want to leave behind. If you’re like most people, the answer is probably “never.” But here’s the truth: without a clear mission, you’re drifting, not driving.

That’s why I wrote My Mission Statement: A Shortcut for You to Create Yours. It’s not just a book—it’s an invitation to clarity and purpose. As an Outlier—a freethinker, creator, or entrepreneur—you know you’re wired differently. You see possibilities others overlook. But even the most driven individuals lose momentum without a clear roadmap.

My Story: From Dream to Clarity

I still remember the moment everything changed for me. It was 2007, and I was sitting with a billionaire who also happened to be a devoted follower of Christ. In our conversation, he said something that rocked me:

“Whether you have a big dream, a small dream, or no dream at all, the cost is the same. You’re going to exchange your life for it.”

That idea stuck with me. I realized that every single day, I was exchanging my time, energy, and effort for something. But what was I truly building? Was I chasing someone else’s vision or crafting my own?

I took two weeks to pray, reflect, and draft my personal mission statement. I wanted to clarify not only what I wanted to achieve but also how I would live while pursuing it. Little did I know, that clarity would become my anchor in the storms to come—bankruptcy, homelessness, and starting over with a wife and four young kids.

What Writing a Mission Statement Does for You

A mission statement isn’t just a document; it’s a compass. It reminds you of your “why” when challenges arise. Here’s what it does:

  1. Gives You Clarity: When you’re overwhelmed, it helps you focus on what truly matters.

  2. Anchors You in Adversity: In tough seasons, it reminds you why you started and why you must continue.

  3. Sets Your Direction: It acts as a roadmap, ensuring your efforts align with your values and goals.

  4. Inspires Others: A clear mission motivates not just you, but those around you to rally toward a common vision.

Why Outliers Need a Mission Statement

As Outliers, we face unique challenges. We don’t follow traditional paths; we blaze our own. But that freedom comes with responsibility. Without a clear mission, even the most ambitious plans can falter.

A mission statement is especially crucial for:

  • Freethinkers: To stay true to your values in a world full of noise.

  • Creators: To build projects that align with your deeper purpose.

  • Entrepreneurs: To focus your energy on ventures that matter.

The Simplicity of Writing Yours

In My Mission Statement, I break down the process into simple steps, including:

  • Reflecting on Your Values: What truly matters to you?

  • Defining Your Purpose: What legacy do you want to leave?

  • Writing It Down: Putting your mission into clear, actionable words.

You don’t need to start from scratch—I share my mission as an example and provide a template you can adapt.

Why You Shouldn’t Wait

Too many people put off defining their mission until life forces their hand. Don’t wait for a crisis. Take control now. Imagine waking up every day with unshakable clarity, knowing who you are and what you’re working toward.

Writing your mission statement isn’t just a task—it’s an investment in your future.

Get Started Today

My book, My Mission Statement, is more than inspiration—it’s a tool to help you take action.

Head to Amazon and grab your copy today. When you do, you’ll also get exclusive access to bonuses, including a tracking guide to refine and live out your mission statement.

Join the Outlier Community

If you’re ready to live boldly, embrace your identity, and connect with other visionaries, join us at The Outlier Brand. We’re here to support your journey with resources, tools, and a community of like-minded leaders.

Your mission matters. Your voice matters. Start writing your story today.

Visit The Outlier Brand to take the next step.

This is your moment. Don’t wait for clarity to come to you—go create it.

Write your mission statement, live your purpose, and inspire others to do the same.

Be Pure. Stay Savage. Live Boldly.

Trevor

blog author image

Trevor Dunbar

Helping Outliers Rebuild Their Life with God—Not the System. Author | Father of 5 | The guy you want at the table when the storm hits. Co-founder of The Outlier Brand | Speaker | Mentor to Truth Seekers

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Rich was truly exceptional an outstanding professional who guided me through every step of the air duct cleaning process. Impressively, he documented the process with photos and videos, demonstrating genuine dedication to doing the job right. I'm immensely grateful for the excellent service.

Emily Johnson

Rich was truly exceptional an outstanding professional who guided me through every step of the air duct cleaning process. Impressively, he documented the process with photos and videos, demonstrating genuine dedication to doing the job right. I'm immensely grateful for the excellent service.

Emily Johnson

THE OUTLIER BRAND

A LIFESTYLE OF TRUE FREEDOM

A LIFESTYLE OF TRUE FREEDOM

Be Pure. Stay Savage. Live Boldly.

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Law of Ability™, The Outlier’s Way™, and The 13th Tribe™ are trademarks of Outlier Engine LLC.