


The Outlier Brand exists to help you break free from the systems that keep you small—so you can walk in your God-given purpose, reveal His power, and leave a lasting legacy.
We’re a lifestyle brand and discipleship movement for the faithful few—the Outliers—who choose the narrow path, reject religion and conformity, and are ready to live The Outlier’s Way™: practicing a Christ-centered life with purpose, power, and provision to experience breakthrough in every area of life.
This isn’t just a brand.
It’s a call to freedom—and a movement for those ready to step into their Kingdom potential.
You’re one breakthrough away from the life you were created for.
The Outlier Brand helps you overcome the fears, insecurities, and confusion that keep you from your Kingdom potential—breaking free from orphan-making systems and mindsets to live in true alignment with Heaven.
We empower you to experience transformation from the inside out—spirit, soul, and body—so your life reflects the freedom and power of the Kingdom in everyday form. We make the spiritual practical, and the practical attainable in the four domains of life.
Identity → Know who you are and what you’re capable of.
Health → Strengthen your body, mind, and spirit for endurance.
Wealth → Align your finances and purpose with Kingdom strategy.
Relationships → Master your relationships with God, yourself, and others.

I DREAM BIG AND PLAY BIG.
I MOVE BOLDLY IN THE FACE OF FEAR.
I KNOW GOD’S MY PROTECTOR.
MY COUNSELOR. MY PROVIDER.
I ALWAYS CREATE VALUE.
I NEVER COMPROMISE INTEGRITY.
I FIGHT FOR THE VULNERABLE.
I PURSUE THE IMPOSSIBLE.
EVERY. SINGLE. DAY.
CULTURE DOESN’T DEFINE ME.
I MARCH TO THE BEAT OF MY OWN DRUM.
I CHOOSE THE ROAD LESS TRAVELED.
I’M UNSTOPPABLE.
We believe Jesus never said to make Christians—He said to make disciples. At best, “Christian” is an orphan identity. Jesus never came to start a religion—He came to reveal the Father, restore us as sons and daughters, and prepare us for His return. Religion creates orphans. The Kingdom creates family. Our mission is to help people live free, powerful lives with God at the center—equipped, aligned, and awake to what’s coming—outside of fear, shame, and broken systems. See our full ethos here.
Despite popular Christian teaching, following Jesus does not require you to go to church or wear the label of "Christian" to enter the kingdom of heaven. Post-church and post-Christian discipleship is discipleship the way Jesus modeled it: no stages, no spectators, no Sunday church performance. Instead, it’s daily life-on-life discipleship, where people are equipped to hear God for themselves, live boldly, and transform the world around them.
Jesus said, "For where two or three are gathered together in my name, there am I in the middle of them" (Matthew 18:20).
Scripture tells us the disciples came together and shared everything they had so that no one was ever in need. A resource cooperative follows that same pattern—uniting people to share the tools, wisdom, and skills needed for life’s journey. Unlike traditional church models where a pastor holds all the authority, here you’re empowered to live with the authority God has given you personally.
It’s Kingdom collaboration in action—sons and daughters working together to build strength in every area of life. That means real help in identity, health, wealth, relationships, and preparedness—so you’re equipped not just spiritually, but practically for what’s coming.
No. Religion builds hierarchy. We build family. We’re not asking people to join an institution—we’re calling them back to the narrow path of walking with God daily and preparing for His return. This isn’t about filling a building or running programs. It’s about activating disciples to know who they are, live with confidence, and reveal God’s power in the world around them.
And here’s the difference: there are no requirements, no shame, no guilt, and no obligation. Some may just want to consume our free content and wear the brand—that’s fine. If you see yourself as an Outlier, part of the 13th Tribe, then welcome home. If you want to go deeper and connect with other Outliers, we have many paths you can follow. The choice is yours.
Because Christianity is a man-made system. It looks like light but hides the Father behind rules, titles, and fear. Jesus warned us: “Beware of false prophets… inwardly they are ravenous wolves” (Matthew 7:15). Paul said the same in 2 Timothy 3—many would have “a form of godliness but deny its power.” That’s the fruit we see: control, manipulation, and powerlessness. Jesus never came to build a corporation with pastors as CEOs. He came to reveal the Father and make disciples. Anything less is a wolf in disguise.
The Law of Ability says that the measure in which you understand your God-given identity determines the measure of ability you can access and release.
Identity unlocks clarity. Clarity builds certainty. Certainty produces authority. And authority multiplies ability.
Once you know who you are, you’ll never settle for less than what God designed you for—because knowing who you are equips you to stand ready, aligned, and awake for what’s ahead.
The Outlier’s Way™ is our proprietary framework that practically teaches the narrow path Jesus spoke of—the path that leads to life. Very simply, it's practicing a Christ-centered life with purpose, power, and provision.
The Outlier Brand is for those who don’t fit inside broken systems—misfits, truth-seekers, and protectors who know there’s more. It’s for the pure-hearted and courageous, the remnant hungry for truth, purpose, and a real relationship with God.
It’s for anyone longing for a judgment-free space to grow with God—free from the shame, guilt, and obligation religion often imposes. And it’s also for those new to faith who are searching for Jesus and want to discover what His Kingdom is really about.
If you’ve ever felt unseen, misunderstood, or weary from walking alone—you’ve found your tribe. We’re here to equip you spiritually, mentally, financially, physically, and practically to live pure, stay savage, and be ready for what’s coming.
The 13th Tribe™ is our apparel line that represents the larger family of Outliers—the remnant rising outside of broken systems.
In Scripture, there were twelve tribes of Israel, but God has always reserved a people who don’t fit the mold—those set apart for His purpose. We call them the 13th Tribe. These are the sons and daughters who refuse to bow to religion, culture, or compromise in the last days.
It’s for those who choose freedom over conformity, truth over tradition, and the Kingdom of God above all else—those who keep the commandments of God and hold the testimony of Jesus Christ (Revelation 12:17).
We are the remnant—pure in heart, savage in spirit, and ready for the return of Christ.
Outpost Groups are small, Spirit-led gatherings designed to reclaim the simplicity and power of the early church. They’re not about programs or performance but authentic fellowship, grounded in hearing God’s voice, and experiencing His presence together.
Each Outpost is more than a meeting—it’s a place of refuge and equipping for the remnant. Wherever two or more meet with this purpose, an Outpost Group becomes a safe haven where lives are transformed, faith is strengthened, and God’s Kingdom is lived out in real time—preparing believers to stand firm, stay pure, and live ready for what’s coming.
Sheepdogs are protectors. They look like wolves to the system, and even to some sheep, because they’re fierce, bold, and unafraid—but their loyalty is to the one true Shepherd, Jesus. Outliers are sheepdogs: they see through deception, defend the vulnerable, and rise when others kneel. They don’t just follow; they listen to God’s voice, guard what is noble, and fight for what matters.
To Live Ready means to walk in daily alignment with God—spiritually, mentally, financially, physically, and practically—so you’re equipped for whatever comes.
It’s not fear-based prepping; it’s faith-based readiness, resourcefulness, and connection to a tribe .
Because it’s obvious—systems are shaking, deception is spreading, and truth is being tested.
The Outlier Brand believes this refining season is exposing what’s false so the remnant—God’s sons and daughters—can rise pure, bold, and unshakable. We’re not predicting fear; we’re calling people to preparation and power.
The remnant is the few who refuse to bow to corrupt systems or religious compromise. They’re not spectators—they live pure in heart, savage in spirit, and ready in mind. They walk in alignment with God’s purpose and carry His Kingdom into every part of life. The remnant aren’t driven by fear or hype—they’re chosen by grace, standing firm in truth when the world caves to deception.
Scripture references:
Revelation 12:17 – Those who keep God’s commandments and hold to the testimony of Jesus.
Romans 11:5 – A remnant chosen by grace.
Isaiah 10:22 – Though your people be like the sand of the sea, only a remnant will return.
Eschatology is the study of “last things”—the end times, the return of Christ, and life after death.
Functional eschatology, however, is not about what you know—it’s about what you do with what you know.
It’s the practice of living with eternal awareness while staying grounded in purpose today. Knowledge of the end means nothing if it doesn’t transform how we live now. Without application, theology becomes theory—and theory without action only fuels fear, apathy, or escapism.
Functional eschatology calls us to rise above the noise, live with focus, and build with wisdom—fully awake, prepared, and active until He comes.
Through practical equipping—spiritual growth, resourcefulness and mindset training, financial wisdom, and community connection.
From The Outlier Council to Outpost Groups, The Revealing Tour, and Outlier Retreats, every part of The Outlier Brand is designed to help people hear God's voice, stand firm in their God-given identity, walk in authority, and thrive in the days ahead.
APPAREL
Outlier Brand Apparel isn’t just clothing—it’s a statement of boldness and purpose. Each piece inspires you to live authentically and embrace your identity as an Outlier.
Apparel Coming Soon.

RESOURCES
Unlock your potential with powerful tools like the Outlier’s Journal, Ablenomics board game, books, and more. All out resources are designed to help your take the next step toward your bold, purpose-driven life.
Explore Resources Now.
APPAREL
Outlier Brand Apparel isn’t just clothing—it’s a statement of boldness and purpose. Each piece inspires you to live authentically and embrace your identity as an Outlier.
Apparel Coming Soon.
OUTPOSTS
Outpost Groups are where Outliers come together to grow, connect, and inspire each other. These gatherings are designed to foster authentic community and help you step boldly into your purpose.
Start an Outpost Group Today.

RESOURCES
Unlock your potential with powerful tools like the Outlier’s Journal, Ablenomics board game, books, and more. All our resources are designed to help your take the next step toward your bold, purpose-driven life.
Explore Resources Now.

EVENTS
Attend our in-person events to connect with other like-minded outliers like you, and prepare to be challenged and inspired.
Stay tuned for open registration.

Wear the Movement. Represent the Mindset.
Wear the Movement.
Represent the Mindset.









Have you ever felt like you were doing everything you could to follow God, and yet somehow, everything kept falling apart?
That’s been my story.
I gave my life to Jesus 27 years ago, but the deeper revelation of His Kingdom unfolded slowly — through pain, pressure, and a very long process.
Nineteen years ago, I watched a supernatural fire appear during prayer, much like Moses at the burning bush, confirming the calling God had spoken to me a year earlier. You’d think that kind of moment would settle everything, right? That obedience would be easy after that.
It wasn’t.
It wasn’t that I was ever rebellious. I’ve always been known as someone who jumps when the Lord says “jump.” The problem wasn’t my willingness — it was my understanding.
My perspective was limited. My beliefs were shaped by religion, fear, obligation, and performance. I kept trying to figure out what God had already made clear. I’d obey, but with conditions. I’d step out, but with backup plans. I’d surrender, but only if I could still steer.
Even though I had a revelation of the Kingdom, I didn’t yet have the revelation of sonship and identity.
And it kept me stuck.
There’s only one time I can remember hearing God clearly and choosing the opposite. My logic, my Christian conditioning, and a little fear convinced me to chase money to fix what was breaking instead of staying in the assignment God gave me — even when it didn’t make sense.
That decision started a domino effect that took years to recover from. It led to loss, heartbreak, and starting over.
I remember complaining to God one day that I’d always been obedient but still couldn’t seem to break through to the next level. He quickly corrected me and reminded me that I had acted like Jonah — I hadn’t rebelled, I’d just run toward safety.
That was a gut punch.
Because calling doesn’t guarantee alignment. God can show you the destination, but the direction — the daily choices — are still yours.
God gave me a clear assignment: a discipleship network and resource cooperative uniting and equipping outliers spiritually and practically outside the institutional church system. It burned so deeply in my spirit for twenty years that it redefined everything.
But instead of simply doing it, I tried to fund it.
I’ve learned alignment is everything. It’s the difference between hitting the target and missing it entirely.
That’s what "sin" really is — not rebellion, but misalignment. And for years, that’s what kept me stuck.
I set out to build an empire in real estate... it collapsed.
I built other people’s businesses... and got left holding the short end of the stick.
Every time I tried to help God make it happen, He allowed what I built to burn down.
At the end of the day, I wasn’t incompetent — I was out of alignment. And when I didn’t step back in by faith, He yanked me back in by force.
There’s a better way to learn obedience than the one I’ve taken.
But back then, I didn’t have anyone to show me the way.
For years, I told myself I was being strategic — that I just needed more time, more money, more stability. But the truth is, I was delaying obedience and disguising it as preparation.
The first time I partnered with the wrong people, the pastor stole $250,000 from me, and his business partner went to prison for wire fraud, losing all of our real estate investments in the process.
When I chased money, the deals and relationships fell apart.
As much as I hate to admit this, I've made this same mistake multiple times...no discernment, and out of alignment. It never ends well.
And beyond being misaligned, every time I slipped back into hustle and grind, my family, my peace, or my body paid the price.
Last October, after a year in Texas and brutal court battles with greedy family members, I was stuck in a job I hated — still postponing what God had told me to do until I could get “stabilized.”
Then a random accident led to a fully torn ACL.
That injury forced Bridgett and me to get honest about what we were doing with our lives. We weren’t happy where we were living, though we were in a beautiful new home. We were about to have a baby, and we never saw each other because I was grinding in door-to-door sales. I was only in that job for money, not destiny.
So we made the decision to go all in on The Outlier Brand again. I’d been dabbling since 2018 — one-on-one coaching, retreats, a few social media posts, a lot of conversations... but treating it like a hobby, not a calling.
Within an hour of deciding to move back to California to go all in, we got a call that led to an opportunity to buy three businesses. My income doubled overnight, and within six months, we’d exited those companies, profiting about $250,000. Just the bandwidth we needed to get launched.
Even then, we still dragged our feet — tweaking frameworks, refining branding, overthinking messaging — while God was saying, “Launch it.”
Then last week, while in the shower, I tore my left bicep tendon at the elbow.
Complete freak event.
I’m fifty, strong, healthy, and fit. Not someone you’d expect to have major tendon tears — yet in one year, I’ve had two.
A mentor once told me, “If something doesn’t make sense in the natural, it’s usually spiritual.”
So with this injury, I finally got the message: it’s time.
No more waiting for perfect conditions.
No more building safety nets God never told me to build.
Every time I waited for perfect, I delayed purpose.
So this time, I’m not waiting.
The Outlier Council is officially open.
We just bought a travel trailer and are taking The Revealing Tour on the road for a year, launching what we should’ve started long ago.
This pattern is ancient.
Every person God ever called into something great faced a divine interruption — a breaking point where their plan collapsed so God’s purpose could begin.
Moses thought his calling was buried in the desert. He had passion but no patience, zeal but no wisdom. So God sent him into the wilderness for forty years — the same desert where he’d later lead others out.
Jonah ran from his purpose. God sent a storm to shake his comfort, a whale to swallow his pride, and three dark days to reset his heart. The same God who sent the storm used Jonah to awaken a nation once he surrendered.
Paul — the intellectual, the religious elite — got knocked off his horse and blinded on the road to Damascus. God literally shut down his physical sight so his spiritual eyes could finally open. The light that knocked him down became the message he carried to the world.
David was anointed for the throne but forced to live in caves for years, running from a jealous king. Those caves became classrooms where he learned how to carry a crown without losing his character.
Joseph — the dreamer — was betrayed, sold, falsely accused, and imprisoned. Every betrayal was positioning. Every delay was refining. Every day in prison was preparation for the palace.
And Peter — the fisherman — left the biggest catch of his life because Jesus called him to something greater. He had to walk away from what was working to discover what was eternal.
Each of them had to unlearn hustle before they could handle Heaven’s authority.
They had to lose the illusion of control before they could carry the weight of divine purpose.
That’s the difference between being called and being commissioned.
Two years earlier, I had started teaching The Outlier’s Way in retreats, one-on-one mentorships, and gatherings of men hungry for purpose. God’s power was moving — people were being healed, set free, and reconnected to their identity. The podcast was gaining traction, and I could feel His hand on everything.
Then the airports shut down, and everything stopped.
Suddenly, the mission I thought was unstoppable came to a grinding halt. And that’s when the ultimatum came — make money or lose my marriage.
It seemed obvious — surely God wouldn’t want me to abandon my marriage for a Kingdom mission. After all, “God hates divorce.”
So, I chased money.
That year, I made over $400,000 — putting me in the top 2% of earners in America.
And yet, I’d never been more out of alignment.
That decision sent me into another cycle of striving, survival, and heartbreak. I lost my marriage, lost the business, drifted from my kids, and lost all momentum with The Outlier’s Way.
But even that wasn’t wasted.
God used the collapse to expose every false source of identity — every place I trusted provision more than the Provider.
It wasn’t punishment. It was purification.
Here’s what I’ve learned: assignment without alignment creates resistance.
It’s not that God wasn’t blessing me — He was pruning me.
He wasn’t withholding — He was redirecting.
The Kingdom doesn’t run on striving. It runs on sonship.
You can’t walk in full alignment until you understand who you are.
And you can’t understand who you are until you stop performing for provision and start walking in identity.
When you know you’re a son (or daughter), obedience flows from love, not fear.
Maybe fear talked you out of it.
Maybe logic convinced you to wait.
Maybe religion said it didn’t make sense.
Maybe the people closest to you told you to play it safe.
But you knew.
You felt that tug in your spirit — that still, quiet voice that said, “This is it.” And then you ignored it.
I’ve done that more times than I can count.
And every time, the longer I delayed obedience, the heavier the correction became. Not because God was mad, but because He loved me too much to let me drift from purpose.
The key isn’t complicated, but it costs everything: daily communion with the Father.
Not performance — relationship. Listening. Yielding. Acting even when it doesn’t make sense.
Because alignment doesn’t come from perfection. It comes from obedience.
Every time I stopped trying to control outcomes and simply followed His lead, doors opened that no man could shut.
Looking back, I can see that what felt like loss was actually repositioning. God wasn’t just removing what was broken; He was realigning me for what was next.
Some things don’t make sense until they do.
Each time I surrendered and got into alignment, things shifted.
The perfect wife showed up — not because I was looking, but because I finally became the man who could receive her. We remarried, and God gave us a new son.
That’s what alignment does. It restores what striving never can.
You can have pieces of alignment that create small wins, but until your whole life aligns — your identity, purpose, relationships, and obedience — you’ll keep getting pulled back into God’s plan.
Because God wants you in the center of His will more than you do. He wants you to hear His voice more than you want to hear it.
And He’ll love you enough to let everything else fall apart until you do.
Destiny isn’t guaranteed. It’s available, but not automatic.
God can lead you to the water, but He won’t make you drink.
He’ll keep calling, redirecting, aligning, but He won’t override your will.
Alignment is a choice. Obedience is a decision.
God’s been faithful to bring me back again and again because my life is marked by assignment.
And He’s taught me this:
“Until you choose alignment, assignment will always feel like resistance.”
This torn bicep — as strange as it sounds — was the final wake-up call.
No more delay.
No more waiting for perfect.
No more building safety nets God never told me to build.
It’s time.
That’s why Bridgett and I are launching The Outlier Council — today.
For the first 25 people who join, we’re opening it at the Founder’s Rate — 67% off.
Inside, we’ll walk together through The Outlier’s Way™ and The Outlier’s Journal System™, learning to activate your God-given purpose in tangible, day-to-day ways.
We’ve lived it. We’ve failed at it. We’ve found the way through it. Now we’re handing you the keys.
If you’ve been circling the same mountain, knowing you were made for more, this is your moment.
Join us. Don’t wait for perfect conditions.
You’re one decision away from alignment.
One act of obedience away from breakthrough.
Rich was truly exceptional an outstanding professional who guided me through every step of the air duct cleaning process. Impressively, he documented the process with photos and videos, demonstrating genuine dedication to doing the job right. I'm immensely grateful for the excellent service.
Emily Johnson
Rich was truly exceptional an outstanding professional who guided me through every step of the air duct cleaning process. Impressively, he documented the process with photos and videos, demonstrating genuine dedication to doing the job right. I'm immensely grateful for the excellent service.
Emily Johnson
Rich was truly exceptional an outstanding professional who guided me through every step of the air duct cleaning process. Impressively, he documented the process with photos and videos, demonstrating genuine dedication to doing the job right. I'm immensely grateful for the excellent service.
Emily Johnson

A LIFESTYLE OF TRUE FREEDOM
A LIFESTYLE OF TRUE FREEDOM
Be Pure. Stay Savage. Live Ready.
© 2025 The Outlier Brand. All rights reserved. Law of Ability™, The Outlier’s Way™, and The 13th Tribe™ are trademarks of Outlier Engine LLC. Afterlife Options® is a registered trademark of Afterlife Options LLC.