WELCOME TO
THE OUTLIER BRAND
The Outlier Brand exists to prepare a generation to Live in readiness for the return of Christ — equipped, aligned, and awake.
We exist to prepare the remnant
The Outlier Brand exists to prepare a generation for what’s coming—spiritually, mentally, financially, physically, and practically—so they can stand in truth, reveal God’s power, and build unshakable lives no matter what the world looks like.
We’re not just a brand. We’re a movement—awakening and equipping a generation to walk in truth, freedom, and divine purpose. Built to lead people out of broken systems and into a Christ-centered life—pure in heart, savage in spirit, and ready for what’s coming.
"We are the remnant — a post-church generation rising into post-Christian discipleship. Not religion. Not labels. Sons and daughters, known by the Father, known by Jesus, living in truth and power. The ones making a difference in the world today."
More than a brand. a lifestyle.
More than a brand.
A lifestyle.
You’re not like everyone else. You’re an Outlier.
You’re not like everyone else. You’re an Outlier.
THE OUTLIER'S CREED:
WHEN I’M IN I’M ALL IN.
I DREAM BIG AND PLAY BIG.
I MOVE BOLDLY IN THE FACE OF FEAR.
I KNOW GOD’S MY PROTECTOR.
MY COUNSELOR. MY PROVIDER.
I ALWAYS CREATE VALUE.
I NEVER COMPROMISE INTEGRITY.
I FIGHT FOR THE VULNERABLE.
I PURSUE THE IMPOSSIBLE.
EVERY. SINGLE. DAY.
CULTURE DOESN’T DEFINE ME.
I MARCH TO THE BEAT OF MY OWN DRUM.
I CHOOSE THE ROAD LESS TRAVELED.
I’M UNSTOPPABLE.
I’M AN OUTLIER.
Frequently Asked Questions
What do you believe?
We believe Jesus never said to make Christians—He said to make disciples. At best, “Christian” is an orphan identity. Jesus never came to start a religion—He came to reveal the Father, restore us as sons and daughters, and prepare us for His return. Religion creates orphans. The Kingdom creates family. Our mission is to help people live free, powerful lives with God at the center—equipped, aligned, and awake to what’s coming—outside of fear, shame, and broken systems. See our full ethos here.
What is a post-church and post-Christian discipleship network?
Despite popular Christian teaching, following Jesus does not require you to go to church or wear the label of "Christian" to enter the kingdom of heaven. Post-church and post-Christian discipleship is discipleship the way Jesus modeled it: no stages, no spectators, no Sunday church performance. Instead, it’s daily life-on-life discipleship, where people are equipped to hear God for themselves, live boldly, and transform the world around them.
Jesus said, "For where two or three are gathered together in my name, there am I in the middle of them" (Matthew 18:20).
What is a resource cooperative?
Scripture tells us the disciples came together and shared everything they had so that no one was ever in need. A resource cooperative follows that same pattern—uniting people to share the tools, wisdom, and skills needed for life’s journey. Unlike traditional church models where a pastor holds all the authority, here you’re empowered to live with the authority God has given you personally.
It’s Kingdom collaboration in action—sons and daughters working together to build strength in every area of life. That means real help in identity, health, wealth, relationships, and preparedness—so you’re equipped not just spiritually, but practically for what’s coming.
How is this different than church? Aren’t you just starting your own religion?
No. Religion builds hierarchy. We build family. We’re not asking people to join an institution—we’re calling them back to the narrow path of walking with God daily and preparing for His return. This isn’t about filling a building or running programs. It’s about activating disciples to know who they are, live with confidence, and reveal God’s power in the world around them.
And here’s the difference: there are no requirements, no shame, no guilt, and no obligation. Some may just want to consume our free content and wear the brand—that’s fine. If you see yourself as an Outlier, part of the 13th Tribe, then welcome home. If you want to go deeper and connect with other Outliers, we have many paths you can follow. The choice is yours.
Why do you call Christianity a wolf in sheep’s clothing?
Because Christianity is a man-made system. It looks like light but hides the Father behind rules, titles, and fear. Jesus warned us: “Beware of false prophets… inwardly they are ravenous wolves” (Matthew 7:15). Paul said the same in 2 Timothy 3—many would have “a form of godliness but deny its power.” That’s the fruit we see: control, manipulation, and powerlessness. Jesus never came to build a corporation with pastors as CEOs. He came to reveal the Father and make disciples. Anything less is a wolf in disguise.
What is The Law of Ability™?
The Law of Ability says that the measure in which you understand your God-given identity determines the measure of ability you can access and release.
Identity unlocks clarity. Clarity builds certainty. Certainty produces authority. And authority multiplies ability.
Once you know who you are, you’ll never settle for less than what God designed you for—because knowing who you are equips you to stand ready, aligned, and awake for what’s ahead.
What is The Outlier’s Way™?
The Outlier’s Way™ is our proprietary framework that practically teaches the narrow path Jesus spoke of—the path that leads to life. Very simply, it's practicing a Christ-centered life with purpose, power, and provision.
Who is this for?
The Outlier Brand is for those who don’t fit inside broken systems—misfits, truth-seekers, and protectors who know there’s more. It’s for the pure-hearted and courageous, the remnant hungry for truth, purpose, and a real relationship with God.
It’s for anyone longing for a judgment-free space to grow with God—free from the shame, guilt, and obligation religion often imposes. And it’s also for those new to faith who are searching for Jesus and want to discover what His Kingdom is really about.
If you’ve ever felt unseen, misunderstood, or weary from walking alone—you’ve found your tribe. We’re here to equip you spiritually, mentally, financially, physically, and practically to live pure, stay savage, and be ready for what’s coming.
What is the 13th Tribe™?
The 13th Tribe™ is our apparel line that represents the larger family of Outliers—the remnant rising outside of broken systems.
In Scripture, there were twelve tribes of Israel, but God has always reserved a people who don’t fit the mold—those set apart for His purpose. We call them the 13th Tribe. These are the sons and daughters who refuse to bow to religion, culture, or compromise in the last days.
It’s for those who choose freedom over conformity, truth over tradition, and the Kingdom of God above all else—those who keep the commandments of God and hold the testimony of Jesus Christ (Revelation 12:17).
We are the remnant—pure in heart, savage in spirit, and ready for the return of Christ.
What are Outpost Groups?
Outpost Groups are small, Spirit-led gatherings designed to reclaim the simplicity and power of the early church. They’re not about programs or performance but authentic fellowship, grounded in hearing God’s voice, and experiencing His presence together.
Each Outpost is more than a meeting—it’s a place of refuge and equipping for the remnant. Wherever two or more meet with this purpose, an Outpost Group becomes a safe haven where lives are transformed, faith is strengthened, and God’s Kingdom is lived out in real time—preparing believers to stand firm, stay pure, and live ready for what’s coming.
What is a sheepdog? Why do you call Outliers sheepdogs?
Sheepdogs are protectors. They look like wolves to the system, and even to some sheep, because they’re fierce, bold, and unafraid—but their loyalty is to the one true Shepherd, Jesus. Outliers are sheepdogs: they see through deception, defend the vulnerable, and rise when others kneel. They don’t just follow; they listen to God’s voice, guard what is noble, and fight for what matters.
What does it mean to “Live Ready”?
To Live Ready means to walk in daily alignment with God—spiritually, mentally, financially, physically, and practically—so you’re equipped for whatever comes.
It’s not fear-based prepping; it’s faith-based readiness, resourcefulness, and connection to a tribe .
Why do you say we’re living in “the days when darkness is being exposed”?
Because it’s obvious—systems are shaking, deception is spreading, and truth is being tested.
The Outlier Brand believes this refining season is exposing what’s false so the remnant—God’s sons and daughters—can rise pure, bold, and unshakable. We’re not predicting fear; we’re calling people to preparation and power.
What do you mean by “the remnant”?
The remnant is the few who refuse to bow to corrupt systems or religious compromise. They’re not spectators—they live pure in heart, savage in spirit, and ready in mind. They walk in alignment with God’s purpose and carry His Kingdom into every part of life. The remnant aren’t driven by fear or hype—they’re chosen by grace, standing firm in truth when the world caves to deception.
Scripture references:
Revelation 12:17 – Those who keep God’s commandments and hold to the testimony of Jesus.
Romans 11:5 – A remnant chosen by grace.
Isaiah 10:22 – Though your people be like the sand of the sea, only a remnant will return.
What is functional eschatology?
Eschatology is the study of “last things”—the end times, the return of Christ, and life after death.
Functional eschatology, however, is not about what you know—it’s about what you do with what you know.
It’s the practice of living with eternal awareness while staying grounded in purpose today. Knowledge of the end means nothing if it doesn’t transform how we live now. Without application, theology becomes theory—and theory without action only fuels fear, apathy, or escapism.
Functional eschatology calls us to rise above the noise, live with focus, and build with wisdom—fully awake, prepared, and active until He comes.
How does The Outlier Brand help people prepare for what’s coming?
Through practical equipping—spiritual growth, resourcefulness and mindset training, financial wisdom, and community connection.
From The Outlier Council to Outpost Groups, The Revealing Tour, and Outlier Retreats, every part of The Outlier Brand is designed to help people hear God's voice, stand firm in their God-given identity, walk in authority, and thrive in the days ahead.
STAY IN THE KNOW!
Subscribe to The Outlier Brief—bold truths, practical inspiration, and resources to help you live a powerful life with God—not religion.
You’re not like everyone else.
You’re an Outlier—bold, resourceful, and purpose-driven.
BE AN OUTLIER
A LIFESTYLE OF BOLD FREEDOM
APPAREL
Outlier Brand Apparel isn’t just clothing—it’s a statement of boldness and purpose. Each piece inspires you to live authentically and embrace your identity as an Outlier.
Apparel Coming Soon.
OUTPOSTS
Outpost Groups are where Outliers come together to grow, connect, and inspire each other. These gatherings are designed to foster authentic community and help you step boldly into your purpose.
Start an Outpost Group Today.
RESOURCES
Unlock your potential with powerful tools like the Outlier’s Journal, Ablenomics board game, books, and more. All out resources are designed to help your take the next step toward your bold, purpose-driven life.
Explore Resources Now.
APPAREL
Outlier Brand Apparel isn’t just clothing—it’s a statement of boldness and purpose. Each piece inspires you to live authentically and embrace your identity as an Outlier.
Apparel Coming Soon.
OUTPOSTS
Outpost Groups are where Outliers come together to grow, connect, and inspire each other. These gatherings are designed to foster authentic community and help you step boldly into your purpose.
Start an Outpost Group Today.
RESOURCES
Unlock your potential with powerful tools like the Outlier’s Journal, Ablenomics board game, books, and more. All our resources are designed to help your take the next step toward your bold, purpose-driven life.
Explore Resources Now.
MENTORSHIP
Every Outlier needs guidance. Whether you’ve been let down by family, religion, or society, mentorship gives you the tools to rise above and live the life you were created for.
Sign Up Today.
LEADERSHIP
Discover who you are and what you're capable of by stepping into a leadership role at The Outlier Brand.
Apply Now.
EVENTS
Attend our in-person events to connect with other like-minded outliers like you, and prepare to be challenged and inspired.
Stay tuned for open registration.
DISCOVER WHO YOU ARE AND WHAT YOU'RE CAPABLE OF...
APPAREL
BE PURE. STAY SAVAGE. LIVE BOLDLY.
Wear the Movement. Represent the Mindset.
Wear the Movement.
Represent the Mindset.
ABLENOMICS
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READ THE LATEST BLOG
Fighting for Truth: Protecting Your Family and Walking in Spiritual Authority
Men, the spiritual battle for your family is raging, and the enemy is not taking prisoners.
The forces working to divide, distract, and destroy are more insidious than ever, sneaking in through philosophies, false teachings, and unchecked spiritual passivity. If we are not equipped to fight for truth, the enemy will infiltrate our homes, marriages, and children’s hearts.
God has called you to be a warrior, to rise up with dunamis power—the miraculous, explosive power of God—and lead your family in victory over the darkness. But to do this, we must first understand the enemy’s tactics, reclaim the authority given to us by Jesus, and reignite the bold, unstoppable faith that the early disciples walked in.
"Beware of false prophets, who come to you in sheep’s clothing but inwardly are ravenous wolves." —Jesus
Exposing the Enemy: The Danger of False Teachings
The enemy’s strategy has always been deception. From the Garden of Eden to today’s self-help gurus, Satan uses half-truths and counterfeit spirituality to lead people away from God’s Word. One of the most concerning examples of this today is the teachings of Esther Hicks and similar New Age philosophies.
Esther Hicks is a prominent figure in the New Age movement, known for channeling a group of entities she calls "Abraham," which she describes as a collective of 100 non-physical spirits. During her sessions, Esther adopts the persona of Abraham, claiming to speak on their behalf to deliver messages focused on the "Law of Attraction," manifestation, and spiritual alignment.
Her method involves entering a trance-like state, during which she asserts that Abraham communicates directly through her to audiences. While these teachings have garnered a large following, they promote a self-centered spirituality that denies the need for a Savior and rejects alignment with biblical truth, ultimately opening the door to spiritual deception.
The danger isn’t that everything she teaches is blatantly false—most of it contains truth, just slightly twisted. This is what makes it even more deceptive, as partial truths are woven into a framework designed to lead people away from God’s Word. This is how deception operates: 90% truth with 10% poison. The enemy counterfeits our God-given dominion and the power of the Holy Spirit with teachings that appear empowering but ultimately divert from God’s truth.
These teachings promise “manifestation,” “alignment,” and “universal energy,” but they are a counterfeit of God’s truth. They open doors to spirits such as Kundalini, Leviathan, Jezebel, Python, Fear, and Antichrist, which work to deceive, paralyze, and destroy families.
The Kingdom of God: A Mystical Realm, Not a Religion
The Kingdom of God is not a religion. It is a mystical, supernatural reality that operates in power, truth, and the presence of the living God. Jesus described the Kingdom as being “at hand” , meaning it surrounds us and is accessible to those who align themselves with God through faith and submission to the Holy Spirit.
Living in the Kingdom of God means embracing its mystical nature—living in communion with the unseen realm, discerning spiritual truths, and walking in the power of the Holy Spirit. But here’s the key: which spirits we choose to align ourselves with will determine our fate.
Will you align yourself with the Holy Spirit and the spirits who glorify Jesus, or will you allow demonic counterfeits—spirits like Jezebel, Python, Leviathan, Kundalini, Fear, and Antichrist—to infiltrate and pervert your life and your family’s future?
The decision is critical because these spirits work against the Kingdom of God to distort its truth and keep you from living in the fullness of your authority and purpose.
The Role of Fear and Antichrist in Deception
The spirit of fear paralyzes believers and prevents them from stepping into their God-given authority. It sows doubt, insecurity, and hesitation, keeping men passive and their families spiritually vulnerable.
The spirit of Antichrist, as described in 1 John 4:3, works to deny the lordship and authority of Jesus Christ. It encourages rebellion against God’s order, self-reliance, and rejection of prayer and Scripture. This spirit subtly infiltrates philosophies and ideologies, creating spiritual stagnation and disunity in families.
Jesus warned that allegiance to Him and His truth would bring division, even within families:
"For I have come to turn ‘a man against his father, a daughter against her mother, a daughter-in-law against her mother-in-law— a man’s enemies will be the members of his own household’" (Matthew 10:35-36).
This prophecy highlights the tension between those who align with Christ and those who reject Him, often influenced by spirits like Fear and Antichrist. These spirits work to amplify division, creating discord where unity in the Holy Spirit should prevail. Recognizing and confronting their influence is critical for protecting families and leading them in the truth of God’s Word.
"Beloved, do not believe every spirit, but test the spirits to see whether they are from God, for many false prophets have gone out into the world." —Apostle John
The Spirits Working to Destroy Families
The spirits working to divide families—Python, Leviathan, Jezebel, Kundalini, Antichrist, and Fear—thrive where there is no spiritual leadership. These spirits exploit gaps in spiritual authority, sowing division, confusion, and rebellion in the home. Here’s how they operate and destroy families:
1. Kundalini Spirit: Counterfeit Holy Spirit
The Kundalini spirit replicates the work of the Holy Spirit, creating counterfeit manifestations such as laughter, shaking, euphoria, or a weighty presence. While these experiences are genuine, they are produced by demonic alignment rather than the Spirit of God. It mimics the authentic work of the Holy Spirit to lead people astray.
How It Destroys Families:
It creates division by leading some family members into spiritual deception while others discern the counterfeit. For instance, a wife or child captivated by false teachings misaligned with Jesus or mystical “spiritual awakenings” might clash with the spiritual leader of the home aligned with the Holy Spirit, accusing him of being judgmental or intolerant. Gaslighting often accompanies this deception, as the spiritually deceived person manipulates or dismisses concerns, further driving division and confusion.
2. Python Spirit: Suffocating Spiritual Life
The Python spirit, referenced in Acts 16:16, works like a serpent, wrapping itself around its victim to suffocate prayer, communication, and spiritual growth. It creates heaviness, discouragement, and weariness, making spiritual disciplines feel burdensome.
How It Destroys Families:
The Python spirit thrives in homes where prayer is neglected, bringing apathy that causes family members to drift away from spiritual practices. For example, a husband may feel spiritually drained and disengage from leading his family in prayer, leaving the door open for further attack. Gaslighting can occur when this spirit causes family members to dismiss or invalidate feelings of spiritual heaviness, making others question their discernment or faith.
3. Leviathan Spirit: Twisting Communication
The Leviathan spirit, described in Job 41, is a serpent-like spirit that twists truth and communication, sowing pride, confusion, and misunderstandings. It thrives on miscommunication, creating unnecessary arguments and eroding trust.
How It Destroys Families:
Leviathan twists intentions and words to escalate conflict. For instance, a husband and wife might argue over something trivial, but neither will humble themselves to reconcile because pride has taken root. Its twisting nature also incites fear and insecurity, creating uncertainty and doubt. Pride then acts as a defense mechanism, hardening hearts and preventing humility, further entrenching division. Over time, this erodes trust and intimacy, leaving relationships fractured.
4. Jezebel Spirit: Manipulation and Rebellion
The Jezebel spirit works through manipulation, control, and rebellion against godly authority. It promotes idolatry, seduction, and chaos, undermining the order God established for families.
How It Destroys Families:
This spirit often targets men, weakening their spiritual leadership and creating strife in marriages. For example, a wife or child influenced by the Jezebel spirit might undermine the father’s authority through manipulation or rebellion, creating division and distrust. Gaslighting amplifies the damage, as the Jezebel spirit uses emotional manipulation to twist situations, deny accountability, or make others feel like they’re at fault, deepening emotional and spiritual instability in the family.
"But I have this against you: You tolerate that woman Jezebel, who calls herself a prophetess. By her teaching, she misleads my servants." —Jesus
5. Spirit of Antichrist: Denying Christ’s Authority
The spirit of Antichrist, as described in 1 John 4:3, works to oppose the lordship of Jesus and deny His authority. It subtly infiltrates through philosophies, ideologies, and systems that encourage rebellion against God’s order, promoting self-reliance and rejection of the need for a Savior.
How It Destroys Families:
In families, the spirit of Antichrist manifests as resistance to prayer, Scripture, and spiritual discussions. It promotes rejection of Jesus as the center of life and family, often encouraging philosophies that exalt self over submission to Christ. This spirit creates spiritual stagnation and disunity, weakening the family’s foundation in faith.
6. Spirit of Fear: Paralyzing Spiritual Leadership
The spirit of fear is one of the most pervasive tactics of the enemy, designed to paralyze men from stepping into their God-given authority. Fear is tied to doubt, insecurity, and hesitation, which prevent bold leadership in the home.
How It Destroys Families:
Fear keeps men from initiating prayer or taking spiritual authority over situations, leading to passivity and unchecked spiritual attacks. For example, a father might hesitate to confront spiritual issues in his home out of fear of failure or rejection, leaving his family vulnerable to other spirits like Python or Leviathan.
Confronting fear with faith and reliance on the Holy Spirit is essential to overcoming this spirit’s influence. God didn't give us a spirit of fear, but of power and of love and of a sound mind.
Standing Against These Spirits
These spirits—Python, Leviathan, Jezebel, Kundalini, Antichrist, and Fear—exploit gaps in spiritual leadership and thrive where families are not united under God’s truth. Recognizing their tactics and stepping into God-given authority is essential to closing the door to their influence.
By embracing bold faith, relying on the Holy Spirit, and taking spiritual leadership, you can protect your family and create an atmosphere of spiritual strength and unity.
A Call to Rise
The battle for your family is real, but so is the power of God within you. Jesus gave us the blueprint to live victoriously over the enemy:
Cast out demons.
Heal the sick.
Raise the dead.
Walk in authority.
"For the Kingdom of God is not a matter of talk but of power." —Apostle Paul
Are you ready to reclaim your role as the protector and spiritual leader of your family?
Let me help you step into your spiritual authority and ignite the dunamis power of God in your life. Through mentorship, you’ll gain the tools, strategies, and spiritual insight to stand strong in your calling, protect your family, and walk boldly in the authority God has given you.
>>> Click here to learn more about mentorship to strengthen your spiritual leadership today.
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Rich was truly exceptional an outstanding professional who guided me through every step of the air duct cleaning process. Impressively, he documented the process with photos and videos, demonstrating genuine dedication to doing the job right. I'm immensely grateful for the excellent service.
Emily Johnson
Rich was truly exceptional an outstanding professional who guided me through every step of the air duct cleaning process. Impressively, he documented the process with photos and videos, demonstrating genuine dedication to doing the job right. I'm immensely grateful for the excellent service.
Emily Johnson
Rich was truly exceptional an outstanding professional who guided me through every step of the air duct cleaning process. Impressively, he documented the process with photos and videos, demonstrating genuine dedication to doing the job right. I'm immensely grateful for the excellent service.
Emily Johnson
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