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THE OUTLIER BRAND

The Outlier Brand exists to prepare a generation to Live in readiness for the return of Christ equipped, aligned, and awake.

We exist to prepare the remnant

The Outlier Brand exists to prepare a generation for what’s coming—spiritually, mentally, financially, physically, and practically—so they can stand in truth, reveal God’s power, and build unshakable lives no matter what the world looks like.

We’re not just a brand. We’re a movement—awakening and equipping a generation to walk in truth, freedom, and divine purpose. Built to lead people out of broken systems and into a Christ-centered life—pure in heart, savage in spirit, and ready for what’s coming.

"We are the remnant — a post-church generation rising into post-Christian discipleship. Not religion. Not labels. Sons and daughters, known by the Father, known by Jesus, living in truth and power. The ones making a difference in the world today."

More than a brand. a lifestyle.

More than a brand.

A lifestyle.

You’re not like everyone else. You’re an Outlier.

You’re not like everyone else. You’re an Outlier.

THE OUTLIER'S CREED:

WHEN I’M IN I’M ALL IN.

I DREAM BIG AND PLAY BIG.

I MOVE BOLDLY IN THE FACE OF FEAR.

I KNOW GOD’S MY PROTECTOR.

MY COUNSELOR. MY PROVIDER.

I ALWAYS CREATE VALUE.

I NEVER COMPROMISE INTEGRITY.

I FIGHT FOR THE VULNERABLE.

I PURSUE THE IMPOSSIBLE.

EVERY. SINGLE. DAY.

CULTURE DOESN’T DEFINE ME.

I MARCH TO THE BEAT OF MY OWN DRUM.

I CHOOSE THE ROAD LESS TRAVELED.

I’M UNSTOPPABLE.

I’M AN OUTLIER.

Frequently Asked Questions

What do you believe?

We believe Jesus never said to make Christians—He said to make disciples. At best, “Christian” is an orphan identity. Jesus never came to start a religion—He came to reveal the Father, restore us as sons and daughters, and prepare us for His return. Religion creates orphans. The Kingdom creates family. Our mission is to help people live free, powerful lives with God at the center—equipped, aligned, and awake to what’s coming—outside of fear, shame, and broken systems. See our full ethos here.

What is a post-church and post-Christian discipleship network?

Despite popular Christian teaching, following Jesus does not require you to go to church or wear the label of "Christian" to enter the kingdom of heaven. Post-church and post-Christian discipleship is discipleship the way Jesus modeled it: no stages, no spectators, no Sunday church performance. Instead, it’s daily life-on-life discipleship, where people are equipped to hear God for themselves, live boldly, and transform the world around them.

Jesus said, "For where two or three are gathered together in my name, there am I in the middle of them" (Matthew 18:20).

What is a resource cooperative?

Scripture tells us the disciples came together and shared everything they had so that no one was ever in need. A resource cooperative follows that same pattern—uniting people to share the tools, wisdom, and skills needed for life’s journey. Unlike traditional church models where a pastor holds all the authority, here you’re empowered to live with the authority God has given you personally.

It’s Kingdom collaboration in action—sons and daughters working together to build strength in every area of life. That means real help in identity, health, wealth, relationships, and preparedness—so you’re equipped not just spiritually, but practically for what’s coming.

How is this different than church? Aren’t you just starting your own religion?

No. Religion builds hierarchy. We build family. We’re not asking people to join an institution—we’re calling them back to the narrow path of walking with God daily and preparing for His return. This isn’t about filling a building or running programs. It’s about activating disciples to know who they are, live with confidence, and reveal God’s power in the world around them.

And here’s the difference: there are no requirements, no shame, no guilt, and no obligation. Some may just want to consume our free content and wear the brand—that’s fine. If you see yourself as an Outlier, part of the 13th Tribe, then welcome home. If you want to go deeper and connect with other Outliers, we have many paths you can follow. The choice is yours.

Why do you call Christianity a wolf in sheep’s clothing?

Because Christianity is a man-made system. It looks like light but hides the Father behind rules, titles, and fear. Jesus warned us: “Beware of false prophets… inwardly they are ravenous wolves” (Matthew 7:15). Paul said the same in 2 Timothy 3—many would have “a form of godliness but deny its power.” That’s the fruit we see: control, manipulation, and powerlessness. Jesus never came to build a corporation with pastors as CEOs. He came to reveal the Father and make disciples. Anything less is a wolf in disguise.

What is The Law of Ability™?

The Law of Ability says that the measure in which you understand your God-given identity determines the measure of ability you can access and release.


Identity unlocks clarity. Clarity builds certainty. Certainty produces authority. And authority multiplies ability.

Once you know who you are, you’ll never settle for less than what God designed you for—because knowing who you are equips you to stand ready, aligned, and awake for what’s ahead.

What is The Outlier’s Way™?

The Outlier’s Way™ is our proprietary framework that practically teaches the narrow path Jesus spoke of—the path that leads to life. Very simply, it's practicing a Christ-centered life with purpose, power, and provision.

Who is this for?

The Outlier Brand is for those who don’t fit inside broken systems—misfits, truth-seekers, and protectors who know there’s more. It’s for the pure-hearted and courageous, the remnant hungry for truth, purpose, and a real relationship with God.

It’s for anyone longing for a judgment-free space to grow with God—free from the shame, guilt, and obligation religion often imposes. And it’s also for those new to faith who are searching for Jesus and want to discover what His Kingdom is really about.

If you’ve ever felt unseen, misunderstood, or weary from walking alone—you’ve found your tribe. We’re here to equip you spiritually, mentally, financially, physically, and practically to live pure, stay savage, and be ready for what’s coming.

What is the 13th Tribe™?

The 13th Tribe™ is our apparel line that represents the larger family of Outliers—the remnant rising outside of broken systems.

In Scripture, there were twelve tribes of Israel, but God has always reserved a people who don’t fit the mold—those set apart for His purpose. We call them the 13th Tribe. These are the sons and daughters who refuse to bow to religion, culture, or compromise in the last days.

It’s for those who choose freedom over conformity, truth over tradition, and the Kingdom of God above all else—those who keep the commandments of God and hold the testimony of Jesus Christ (Revelation 12:17).

We are the remnant—pure in heart, savage in spirit, and ready for the return of Christ.

What are Outpost Groups?

Outpost Groups are small, Spirit-led gatherings designed to reclaim the simplicity and power of the early church. They’re not about programs or performance but authentic fellowship, grounded in hearing God’s voice, and experiencing His presence together.

Each Outpost is more than a meeting—it’s a place of refuge and equipping for the remnant. Wherever two or more meet with this purpose, an Outpost Group becomes a safe haven where lives are transformed, faith is strengthened, and God’s Kingdom is lived out in real time—preparing believers to stand firm, stay pure, and live ready for what’s coming.

What is a sheepdog? Why do you call Outliers sheepdogs?

Sheepdogs are protectors. They look like wolves to the system, and even to some sheep, because they’re fierce, bold, and unafraid—but their loyalty is to the one true Shepherd, Jesus. Outliers are sheepdogs: they see through deception, defend the vulnerable, and rise when others kneel. They don’t just follow; they listen to God’s voice, guard what is noble, and fight for what matters.

What does it mean to “Live Ready”?

To Live Ready means to walk in daily alignment with God—spiritually, mentally, financially, physically, and practically—so you’re equipped for whatever comes.

It’s not fear-based prepping; it’s faith-based readiness, resourcefulness, and connection to a tribe .

Why do you say we’re living in “the days when darkness is being exposed”?

Because it’s obvious—systems are shaking, deception is spreading, and truth is being tested.


The Outlier Brand believes this refining season is exposing what’s false so the remnant—God’s sons and daughters—can rise pure, bold, and unshakable. We’re not predicting fear; we’re calling people to preparation and power.

What do you mean by “the remnant”?

The remnant is the few who refuse to bow to corrupt systems or religious compromise. They’re not spectators—they live pure in heart, savage in spirit, and ready in mind. They walk in alignment with God’s purpose and carry His Kingdom into every part of life. The remnant aren’t driven by fear or hype—they’re chosen by grace, standing firm in truth when the world caves to deception.

Scripture references:

Revelation 12:17 – Those who keep God’s commandments and hold to the testimony of Jesus.

Romans 11:5 – A remnant chosen by grace.

Isaiah 10:22Though your people be like the sand of the sea, only a remnant will return.

What is functional eschatology?

Eschatology is the study of “last things”—the end times, the return of Christ, and life after death.
Functional eschatology, however, is not about what you know—it’s about what you do with what you know.

It’s the practice of living with eternal awareness while staying grounded in purpose today. Knowledge of the end means nothing if it doesn’t transform how we live now. Without application, theology becomes theory—and theory without action only fuels fear, apathy, or escapism.

Functional eschatology calls us to rise above the noise, live with focus, and build with wisdom—fully awake, prepared, and active until He comes.

How does The Outlier Brand help people prepare for what’s coming?

Through practical equipping—spiritual growth, resourcefulness and mindset training, financial wisdom, and community connection.


From The Outlier Council to Outpost Groups, The Revealing Tour, and Outlier Retreats, every part of The Outlier Brand is designed to help people hear God's voice, stand firm in their God-given identity, walk in authority, and thrive in the days ahead.

STAY IN THE KNOW!

Subscribe to The Outlier Brief—bold truths, practical inspiration, and resources to help you live a powerful life with God—not religion.

You’re not like everyone else.

You’re an Outlier—bold, resourceful, and purpose-driven.

BE AN OUTLIER

A LIFESTYLE OF BOLD FREEDOM

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APPAREL

Outlier Brand Apparel isn’t just clothing—it’s a statement of boldness and purpose. Each piece inspires you to live authentically and embrace your identity as an Outlier.

Apparel Coming Soon.

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OUTPOSTS

Outpost Groups are where Outliers come together to grow, connect, and inspire each other. These gatherings are designed to foster authentic community and help you step boldly into your purpose.

Start an Outpost Group Today.

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RESOURCES

Unlock your potential with powerful tools like the Outlier’s Journal, Ablenomics board game, books, and more. All out resources are designed to help your take the next step toward your bold, purpose-driven life.

Explore Resources Now.

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APPAREL

Outlier Brand Apparel isn’t just clothing—it’s a statement of boldness and purpose. Each piece inspires you to live authentically and embrace your identity as an Outlier.

Apparel Coming Soon.

Image

OUTPOSTS

Outpost Groups are where Outliers come together to grow, connect, and inspire each other. These gatherings are designed to foster authentic community and help you step boldly into your purpose.

Start an Outpost Group Today.

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RESOURCES

Unlock your potential with powerful tools like the Outlier’s Journal, Ablenomics board game, books, and more. All our resources are designed to help your take the next step toward your bold, purpose-driven life.

Explore Resources Now.

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MENTORSHIP

Every Outlier needs guidance. Whether you’ve been let down by family, religion, or society, mentorship gives you the tools to rise above and live the life you were created for.

Sign Up Today.

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LEADERSHIP

Discover who you are and what you're capable of by stepping into a leadership role at The Outlier Brand.

Apply Now.

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EVENTS

Attend our in-person events to connect with other like-minded outliers like you, and prepare to be challenged and inspired.

Stay tuned for open registration.

DISCOVER WHO YOU ARE AND WHAT YOU'RE CAPABLE OF...

APPAREL

BE PURE. STAY SAVAGE. LIVE BOLDLY.

Wear the Movement. Represent the Mindset.

Wear the Movement.

Represent the Mindset.

ABLENOMICS

THE LAW OF ABILITY

THE OUTLIER BRAND

READ THE LATEST BLOG

Trevor Dunbar

Breaking Free From the Lies We Love

August 09, 20216 min read

A mentor once told me, “An honest fool will cost you more than a crooked thief.” It took me years to fully understand this, but it’s shaped how I view life and my journey. We’re all born with a desire to do good, live honestly, and seek truth. Yet, somewhere along the way, distractions, temptations, and cultural norms pull us off course.

For three decades, I’ve been on a mission to uncover truth—about God, my purpose, and the world around me. It hasn’t been easy. We live in a world that thrives on lies. They’re so ingrained in our culture that we hardly notice them anymore. The problem is, we tend to become attached to the lies. We accept them, and even love them, and then we shape our choices, beliefs, and future off of them.

Why We Believe Lies

Good people often justify lying, seeing it as harmless or even necessary. Take Santa Claus or the Easter Bunny, for example. Parents tell these stories with the best intentions—as fun traditions. But what do these stories teach? That deception is okay if it’s for a good reason.

Imagine this: as a child, you’re told about Santa, a being you can’t see who brings you gifts if you behave well. Then, one day, you find out it was all a lie. Around the same time, you’re wrestling with whether God—another unseen being—is real. And the same people who told you about Santa are now telling you to believe in God.

Seems small, right? But is it?

Lies, even innocent ones, create cracks in our foundation of trust. They teach us to doubt, to question what’s real. And when we can’t trust others, we struggle to trust ourselves—or God.

Trust Is Everything

Trust is the cornerstone of every meaningful relationship, including our relationship with God. But when deception creeps in early, it plants seeds of doubt. These seeds grow into barriers that make it hard to trust in things we can’t see or fully understand.

It’s no wonder so many people today struggle with confidence and faith. When your life is built on shaky ground, it’s hard to stand firm in who you are.

The Spiritual Battle for Truth

C.S. Lewis’s The Screwtape Letters sheds light on this. In the book, demons plot ways to lead humans away from God. One of their most effective tools? Planting doubt about the supernatural. If the enemy can make us question the existence of God, he’s already won half the battle.

Here’s the irony: two of the biggest sources of celebrated deception—Christmas and Easter—are tied to the birth and resurrection of Jesus. These sacred events are meant to draw us closer to God, yet they’re often overshadowed by fictional characters and materialism. Even Halloween, often brushed off as “just fun,” can open doors to spiritual vulnerability.

The result? A culture distracted by lies, unable to see the truth of God’s kingdom.

The Cost of Lies

Lies aren’t just stories we tell—they’re chains that keep us bound. They feed shame and guilt, which then fuel more lies. It’s a cycle that keeps us disconnected from ourselves, from others, and from God.

The person we lie to most? Ourselves.

Self-deception breaks trust within, shattering our confidence and keeping us stuck. We lie to ourselves about our circumstances, and then fail to change them because we were never honest about the problems we were really facing. Facts aren't always fair or comfortable, but they're absolutely necessary if we want to take responsibility for our lives. But here’s the good news: truth has the power to set us free. Living in truth isn’t easy, but it’s worth it. Truth disrupts darkness. It brings clarity, confidence, and connection.

The Kingdom Truth We’ve Lost

God created us for freedom and power. But instead of embracing the truth of His kingdom, we’ve settled for entertaining lies. We’ve been so conditioned to accept falsehoods that the truth often feels elusive.

Here’s the reality: the kingdom of God is built on truth, trust, and freedom. When we align with these principles, we step into the fullness of who we were created to be. But stepping into truth takes courage. It’s not the easy path, but it’s the one that leads to real impact.

Truth Unlocks Freedom

Lies steal our confidence, our clarity, and our connection to God.

When you align your life with truth, you unlock freedom, clarity, and purpose.

Take a moment to reflect: What lies have you been telling yourself? Maybe it’s that you’re not good enough. Maybe it’s that you’ll never change. Maybe it’s a lie the culture has taught you about what success or happiness looks like. Or, perhaps you're really unsatisfied with an area in your life, but rather than face the truth you simply sedate under the lie that all is well.

What would it look like to live in complete honesty—with yourself, with others, and with God? Facing the truth isn’t easy, but it’s the only path to genuine freedom.

Commit to Truth Today

Living in truth starts with small, intentional steps. Here’s how you can start:

  1. Identify the Lies: Write down the false beliefs you’ve been carrying—about yourself, your worth, your purpose, or your circumstances.

  2. Replace Lies with Truth: Get feedback from a mentor, find scriptures or affirmations that counter those lies, then speak them over yourself daily.

  3. Live Boldly in Truth: Make a decision to live and speak the truth, even when it’s uncomfortable. Truth-telling builds trust, within yourself and with others.

Why This Matters Now

The world is hungry for truth. People are searching for meaning, clarity, and connection in a culture that thrives on confusion. As Outliers—freethinkers, creators, and leaders—it’s up to us to lead by example. We need to show what it means to live boldly in truth and inspire others to do the same.

At The Outlier Brand, we’re building a community of truth-seekers. Together, we’re reclaiming our God-given authority, stepping into our purpose, and living with confidence and clarity.

Take the Next Step

If you’re ready to break free from the lies and step into a life of truth, purpose, and freedom, I invite you to join us. At The Outlier Brand, you’ll find resources, mentorship, and a community of like-minded people who are committed to living boldly in truth.

Want to go deeper? Check out my website, consider mentoring, or start an Outpost Group with some growth-minded Outliers. All of these will help you uncover the lies, rediscover your identity, and unlock your God-given potential.

Don’t settle for a life of deception and distraction. Truth is waiting for you. Take the first step today.

BE PURE. STAY SAVAGE. LIVE READY.

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Trevor Dunbar

Equipping Outliers practice a Christ-centered life with purpose, power, and provision by challenging the mainstream status quo. Author | Speaker | Father of 5 | The guy you want at the table when the storm hits. Co-founder of The Outlier Brand

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Emily Johnson

Rich was truly exceptional an outstanding professional who guided me through every step of the air duct cleaning process. Impressively, he documented the process with photos and videos, demonstrating genuine dedication to doing the job right. I'm immensely grateful for the excellent service.

Emily Johnson

THE OUTLIER BRAND

A LIFESTYLE OF TRUE FREEDOM

A LIFESTYLE OF TRUE FREEDOM

Be Pure. Stay Savage. Live Ready.

© 2025 The Outlier Brand. All rights reserved. Law of Ability™, The Outlier’s Way™, and The 13th Tribe™ are trademarks of Outlier Engine LLC. Afterlife Options® is a registered trademark of Afterlife Options LLC.