WELCOME TO

THE OUTLIER BRAND

The Outlier Brand exists to prepare a generation to Live in readiness for the return of Christ equipped, aligned, and awake.

We exist to prepare the remnant

The Outlier Brand exists to prepare a generation for what’s coming—spiritually, mentally, financially, physically, and practically—so they can stand in truth, reveal God’s power, and build unshakable lives no matter what the world looks like.

We’re not just a brand. We’re a movement—awakening and equipping a generation to walk in truth, freedom, and divine purpose. Built to lead people out of broken systems and into a Christ-centered life—pure in heart, savage in spirit, and ready for what’s coming.

"We are the remnant — a post-church generation rising into post-Christian discipleship. Not religion. Not labels. Sons and daughters, known by the Father, known by Jesus, living in truth and power. The ones making a difference in the world today."

More than a brand. a lifestyle.

More than a brand.

A lifestyle.

You’re not like everyone else. You’re an Outlier.

You’re not like everyone else. You’re an Outlier.

THE OUTLIER'S CREED:

WHEN I’M IN I’M ALL IN.

I DREAM BIG AND PLAY BIG.

I MOVE BOLDLY IN THE FACE OF FEAR.

I KNOW GOD’S MY PROTECTOR.

MY COUNSELOR. MY PROVIDER.

I ALWAYS CREATE VALUE.

I NEVER COMPROMISE INTEGRITY.

I FIGHT FOR THE VULNERABLE.

I PURSUE THE IMPOSSIBLE.

EVERY. SINGLE. DAY.

CULTURE DOESN’T DEFINE ME.

I MARCH TO THE BEAT OF MY OWN DRUM.

I CHOOSE THE ROAD LESS TRAVELED.

I’M UNSTOPPABLE.

I’M AN OUTLIER.

Frequently Asked Questions

What do you believe?

We believe Jesus never said to make Christians—He said to make disciples. At best, “Christian” is an orphan identity. Jesus never came to start a religion—He came to reveal the Father, restore us as sons and daughters, and prepare us for His return. Religion creates orphans. The Kingdom creates family. Our mission is to help people live free, powerful lives with God at the center—equipped, aligned, and awake to what’s coming—outside of fear, shame, and broken systems. See our full ethos here.

What is a post-church and post-Christian discipleship network?

Despite popular Christian teaching, following Jesus does not require you to go to church or wear the label of "Christian" to enter the kingdom of heaven. Post-church and post-Christian discipleship is discipleship the way Jesus modeled it: no stages, no spectators, no Sunday church performance. Instead, it’s daily life-on-life discipleship, where people are equipped to hear God for themselves, live boldly, and transform the world around them.

Jesus said, "For where two or three are gathered together in my name, there am I in the middle of them" (Matthew 18:20).

What is a resource cooperative?

Scripture tells us the disciples came together and shared everything they had so that no one was ever in need. A resource cooperative follows that same pattern—uniting people to share the tools, wisdom, and skills needed for life’s journey. Unlike traditional church models where a pastor holds all the authority, here you’re empowered to live with the authority God has given you personally.

It’s Kingdom collaboration in action—sons and daughters working together to build strength in every area of life. That means real help in identity, health, wealth, relationships, and preparedness—so you’re equipped not just spiritually, but practically for what’s coming.

How is this different than church? Aren’t you just starting your own religion?

No. Religion builds hierarchy. We build family. We’re not asking people to join an institution—we’re calling them back to the narrow path of walking with God daily and preparing for His return. This isn’t about filling a building or running programs. It’s about activating disciples to know who they are, live with confidence, and reveal God’s power in the world around them.

And here’s the difference: there are no requirements, no shame, no guilt, and no obligation. Some may just want to consume our free content and wear the brand—that’s fine. If you see yourself as an Outlier, part of the 13th Tribe, then welcome home. If you want to go deeper and connect with other Outliers, we have many paths you can follow. The choice is yours.

Why do you call Christianity a wolf in sheep’s clothing?

Because Christianity is a man-made system. It looks like light but hides the Father behind rules, titles, and fear. Jesus warned us: “Beware of false prophets… inwardly they are ravenous wolves” (Matthew 7:15). Paul said the same in 2 Timothy 3—many would have “a form of godliness but deny its power.” That’s the fruit we see: control, manipulation, and powerlessness. Jesus never came to build a corporation with pastors as CEOs. He came to reveal the Father and make disciples. Anything less is a wolf in disguise.

What is The Law of Ability™?

The Law of Ability says that the measure in which you understand your God-given identity determines the measure of ability you can access and release.


Identity unlocks clarity. Clarity builds certainty. Certainty produces authority. And authority multiplies ability.

Once you know who you are, you’ll never settle for less than what God designed you for—because knowing who you are equips you to stand ready, aligned, and awake for what’s ahead.

What is The Outlier’s Way™?

The Outlier’s Way™ is our proprietary framework that practically teaches the narrow path Jesus spoke of—the path that leads to life. Very simply, it's practicing a Christ-centered life with purpose, power, and provision.

Who is this for?

The Outlier Brand is for those who don’t fit inside broken systems—misfits, truth-seekers, and protectors who know there’s more. It’s for the pure-hearted and courageous, the remnant hungry for truth, purpose, and a real relationship with God.

It’s for anyone longing for a judgment-free space to grow with God—free from the shame, guilt, and obligation religion often imposes. And it’s also for those new to faith who are searching for Jesus and want to discover what His Kingdom is really about.

If you’ve ever felt unseen, misunderstood, or weary from walking alone—you’ve found your tribe. We’re here to equip you spiritually, mentally, financially, physically, and practically to live pure, stay savage, and be ready for what’s coming.

What is the 13th Tribe™?

The 13th Tribe™ is our apparel line that represents the larger family of Outliers—the remnant rising outside of broken systems.

In Scripture, there were twelve tribes of Israel, but God has always reserved a people who don’t fit the mold—those set apart for His purpose. We call them the 13th Tribe. These are the sons and daughters who refuse to bow to religion, culture, or compromise in the last days.

It’s for those who choose freedom over conformity, truth over tradition, and the Kingdom of God above all else—those who keep the commandments of God and hold the testimony of Jesus Christ (Revelation 12:17).

We are the remnant—pure in heart, savage in spirit, and ready for the return of Christ.

What are Outpost Groups?

Outpost Groups are small, Spirit-led gatherings designed to reclaim the simplicity and power of the early church. They’re not about programs or performance but authentic fellowship, grounded in hearing God’s voice, and experiencing His presence together.

Each Outpost is more than a meeting—it’s a place of refuge and equipping for the remnant. Wherever two or more meet with this purpose, an Outpost Group becomes a safe haven where lives are transformed, faith is strengthened, and God’s Kingdom is lived out in real time—preparing believers to stand firm, stay pure, and live ready for what’s coming.

What is a sheepdog? Why do you call Outliers sheepdogs?

Sheepdogs are protectors. They look like wolves to the system, and even to some sheep, because they’re fierce, bold, and unafraid—but their loyalty is to the one true Shepherd, Jesus. Outliers are sheepdogs: they see through deception, defend the vulnerable, and rise when others kneel. They don’t just follow; they listen to God’s voice, guard what is noble, and fight for what matters.

What does it mean to “Live Ready”?

To Live Ready means to walk in daily alignment with God—spiritually, mentally, financially, physically, and practically—so you’re equipped for whatever comes.

It’s not fear-based prepping; it’s faith-based readiness, resourcefulness, and connection to a tribe .

Why do you say we’re living in “the days when darkness is being exposed”?

Because it’s obvious—systems are shaking, deception is spreading, and truth is being tested.


The Outlier Brand believes this refining season is exposing what’s false so the remnant—God’s sons and daughters—can rise pure, bold, and unshakable. We’re not predicting fear; we’re calling people to preparation and power.

What do you mean by “the remnant”?

The remnant is the few who refuse to bow to corrupt systems or religious compromise. They’re not spectators—they live pure in heart, savage in spirit, and ready in mind. They walk in alignment with God’s purpose and carry His Kingdom into every part of life. The remnant aren’t driven by fear or hype—they’re chosen by grace, standing firm in truth when the world caves to deception.

Scripture references:

Revelation 12:17 – Those who keep God’s commandments and hold to the testimony of Jesus.

Romans 11:5 – A remnant chosen by grace.

Isaiah 10:22Though your people be like the sand of the sea, only a remnant will return.

What is functional eschatology?

Eschatology is the study of “last things”—the end times, the return of Christ, and life after death.
Functional eschatology, however, is not about what you know—it’s about what you do with what you know.

It’s the practice of living with eternal awareness while staying grounded in purpose today. Knowledge of the end means nothing if it doesn’t transform how we live now. Without application, theology becomes theory—and theory without action only fuels fear, apathy, or escapism.

Functional eschatology calls us to rise above the noise, live with focus, and build with wisdom—fully awake, prepared, and active until He comes.

How does The Outlier Brand help people prepare for what’s coming?

Through practical equipping—spiritual growth, resourcefulness and mindset training, financial wisdom, and community connection.


From The Outlier Council to Outpost Groups, The Revealing Tour, and Outlier Retreats, every part of The Outlier Brand is designed to help people hear God's voice, stand firm in their God-given identity, walk in authority, and thrive in the days ahead.

STAY IN THE KNOW!

Subscribe to The Outlier Brief—bold truths, practical inspiration, and resources to help you live a powerful life with God—not religion.

You’re not like everyone else.

You’re an Outlier—bold, resourceful, and purpose-driven.

BE AN OUTLIER

A LIFESTYLE OF BOLD FREEDOM

Image

APPAREL

Outlier Brand Apparel isn’t just clothing—it’s a statement of boldness and purpose. Each piece inspires you to live authentically and embrace your identity as an Outlier.

Apparel Coming Soon.

Image

OUTPOSTS

Outpost Groups are where Outliers come together to grow, connect, and inspire each other. These gatherings are designed to foster authentic community and help you step boldly into your purpose.

Start an Outpost Group Today.

Image

RESOURCES

Unlock your potential with powerful tools like the Outlier’s Journal, Ablenomics board game, books, and more. All out resources are designed to help your take the next step toward your bold, purpose-driven life.

Explore Resources Now.

Image

APPAREL

Outlier Brand Apparel isn’t just clothing—it’s a statement of boldness and purpose. Each piece inspires you to live authentically and embrace your identity as an Outlier.

Apparel Coming Soon.

Image

OUTPOSTS

Outpost Groups are where Outliers come together to grow, connect, and inspire each other. These gatherings are designed to foster authentic community and help you step boldly into your purpose.

Start an Outpost Group Today.

Image

RESOURCES

Unlock your potential with powerful tools like the Outlier’s Journal, Ablenomics board game, books, and more. All our resources are designed to help your take the next step toward your bold, purpose-driven life.

Explore Resources Now.

Image

MENTORSHIP

Every Outlier needs guidance. Whether you’ve been let down by family, religion, or society, mentorship gives you the tools to rise above and live the life you were created for.

Sign Up Today.

Image

LEADERSHIP

Discover who you are and what you're capable of by stepping into a leadership role at The Outlier Brand.

Apply Now.

Image

EVENTS

Attend our in-person events to connect with other like-minded outliers like you, and prepare to be challenged and inspired.

Stay tuned for open registration.

DISCOVER WHO YOU ARE AND WHAT YOU'RE CAPABLE OF...

APPAREL

BE PURE. STAY SAVAGE. LIVE BOLDLY.

Wear the Movement. Represent the Mindset.

Wear the Movement.

Represent the Mindset.

ABLENOMICS

THE LAW OF ABILITY

THE OUTLIER BRAND

READ THE LATEST BLOG

Trevor Dunbar

How To Take Your First Step Into Personal Development

April 29, 20244 min read

As an author and passionate advocate for personal and spiritual development, I’ve always believed that the right knowledge can change lives. That’s why I wrote Learn Leadership Essentials from 18 Top Books in Just 30 Minutes. This isn’t just a collection of summaries—it’s a toolkit designed to help you unlock the essential leadership and life lessons from some of the most impactful books ever written.

If you’ve ever felt overwhelmed by the sheer volume of books and ideas in the personal development world, you’re not alone. That’s exactly why I created this resource: to help people like you cut through the noise and start making progress today.

What Makes This Book Essential for Outliers?

Outliers are leaders, creators, and innovators who don’t settle for mediocrity. They’re individuals who know they’re called to something greater, whether in business, relationships, or their spiritual walk. But even the most driven Outliers need a roadmap.

This book distills the wisdom of 18 transformative books into actionable insights you can digest in minutes. From Think & Grow Rich to The 7 Habits of Highly Effective People, each chapter provides practical takeaways tailored for those who are serious about leading lives of purpose, clarity, and impact.

Feeling Stuck in the Information Age

Let’s face it: we live in a world saturated with information. You could spend years trying to read every “must-read” book, only to feel more overwhelmed than when you started. This creates a paradox: you know growth is possible, but you’re stuck trying to figure out where to begin.

Transform Your Life in 30 Minutes

What if you could access the best ideas from 18 books in less time than it takes to watch a movie? What if you could start applying those lessons immediately, seeing real change in your mindset, habits, and relationships?

Learn Leadership Essentials from 18 Top Books in Just 30 Minutes makes this possible. Whether you’re building a business, strengthening your relationships, or seeking clarity in your spiritual journey, the principles in this book provide a foundation for growth.

Practical Insights for Real Growth

Each chapter in this book highlights the most impactful lessons from books like:

  • The Greatest Salesman in the World: Discover the power of persistence, confidence, and service.

  • Rich Dad Poor Dad: Learn how to think like an investor and build financial freedom.

  • The 5 Love Languages: Transform your relationships by understanding how people give and receive love.

  • The Art of War: Master strategy, adaptability, and decisive action in every area of life.

By breaking down these lessons into bite-sized takeaways, this book empowers you to take action, no matter where you are in your journey.

Why You Need to Act Now

The truth is, the difference between those who thrive and those who stagnate often comes down to one thing: action. Knowledge is only power when it’s applied. This book gives you the clarity and confidence to start taking action today.

What You’ll Gain

By reading this book, you’ll learn how to:

  • Build habits that align with your long-term goals.

  • Strengthen your relationships with practical communication strategies.

  • Cultivate resilience and focus in the face of challenges.

  • Embrace your role as an Outlier and lead with purpose.

Join the Movement at The Outlier Brand

Personal growth doesn’t happen in isolation. That’s why I invite you to join The Outlier Brand—a community for freethinkers, creators, and leaders committed to living boldly in their God-given identity.

At The Outlier Brand, you’ll find:

  • Resources to grow in faith, leadership, and personal development.

  • Connections with other Outliers who share your passion for living with purpose.

  • Opportunities to deepen your spiritual walk and align your life with God’s plan.

Take the First Step Today

Your journey to a life of clarity, confidence, and impact starts here. Grab your copy of Learn Leadership Essentials from 18 Top Books in Just 30 Minutes on Amazon, and take the first step toward unlocking your potential.

As a special bonus, when you join The Outlier Brand, you’ll gain access to exclusive tools and guidance to help you implement the lessons from this book and connect with other leaders on the same path.

Final Thoughts

As an Outlier, you’re already set apart by your drive to think differently and lead boldly. This book is your shortcut to accessing the wisdom that can fuel your journey. Don’t let another day go by feeling stuck or overwhelmed.

Grab your copy now, and let’s start building the life you were meant to lead—together.

Visit The Outlier Brand to connect with others and grow in your faith and purpose.

BE PURE. STAY SAVAGE. LIVE READY.

Back to Blog

TESTIMONIES

HEAR WHAT OTHERS HAVE TO SAY

Rich was truly exceptional an outstanding professional who guided me through every step of the air duct cleaning process. Impressively, he documented the process with photos and videos, demonstrating genuine dedication to doing the job right. I'm immensely grateful for the excellent service.

Emily Johnson

Rich was truly exceptional an outstanding professional who guided me through every step of the air duct cleaning process. Impressively, he documented the process with photos and videos, demonstrating genuine dedication to doing the job right. I'm immensely grateful for the excellent service.

Emily Johnson

Rich was truly exceptional an outstanding professional who guided me through every step of the air duct cleaning process. Impressively, he documented the process with photos and videos, demonstrating genuine dedication to doing the job right. I'm immensely grateful for the excellent service.

Emily Johnson

THE OUTLIER BRAND

A LIFESTYLE OF TRUE FREEDOM

A LIFESTYLE OF TRUE FREEDOM

Be Pure. Stay Savage. Live Ready.

© 2025 The Outlier Brand. All rights reserved. Law of Ability™, The Outlier’s Way™, and The 13th Tribe™ are trademarks of Outlier Engine LLC. Afterlife Options® is a registered trademark of Afterlife Options LLC.