WELCOME TO

THE OUTLIER BRAND

A lifestyle of true freedom

Helping People find freedom in Jesus outside of organized religion

Freedom from orphan-making systems that make you feel like you’re never enough.

  • Not loved enough

  • Not worthy enough

  • Not capable enough

  • Not chosen enough

  • Not secure enough

You are a son or daughter of God—royalty of the Most High. We’re here to remind you who you are and what you’re truly capable of.

Discover your purpose.

Unlock your identity.

fulfill your destiny.

We exist for the truthseekers

The Outlier Brand exists for those who’ve outgrown religion but still hunger for God. We’re not just a brand. We’re a movement. Built to lead people out of broken systems and into a Christ-centered life of freedom and purpose.

The movement:

The 13th Tribe—calling the remnant out of hiding, uniting and equipping God's sons and daughters to rise in truth and power, and carry God’s Kingdom into every part of life.

The Message:

The Law Of Ability The measure in which you understand your God-given identity determines the measure of ability you can access and release. Through this truth, we help people escape the orphan-making systems of Christianity and culture to live as true sons and daughters of God—disciples of Jesus who walk in clarity, confidence, and power.

The Method:

The Outlier’s Way — our operating system for life. A practical post-church and post-christian discipleship framework and resource cooperative that unites you with other outlier's and equips you to live with daily purpose, power, and provision, practicing what Jesus taught.

"We are the remnant — a post-church generation rising into post-Christian discipleship. Not religion. Not labels. Sons and daughters, known by the Father, known by Jesus, living in truth and power. The ones making a difference in the world today."

Equipping Outliers to fulfill their destiny

one breakthrough at a time.

More than a brand. a lifestyle.

You’re not like everyone else. You’re an Outlier.

THE OUTLIER'S CREED:

WHEN I’M IN I’M ALL IN.

I DREAM BIG AND PLAY BIG.

I MOVE BOLDLY IN THE FACE OF FEAR.

I KNOW GOD’S MY PROTECTOR.

MY COUNSELOR. MY PROVIDER.

I ALWAYS CREATE VALUE.

I NEVER COMPROMISE INTEGRITY.

I FIGHT FOR THE VULNERABLE.

I PURSUE THE IMPOSSIBLE.

EVERY. SINGLE. DAY.

CULTURE DOESN’T DEFINE ME.

I MARCH TO THE BEAT OF MY OWN DRUM.

I CHOOSE THE ROAD LESS TRAVELED.

I’M UNSTOPPABLE.

I’M AN OUTLIER.

Frequently Asked Questions

What do you believe?

We believe Jesus never said to make Christians—He said to make disciples. At best, “Christian” is an orphan identity. Jesus never came to start a religion—He came to reveal the Father and restore us as sons and daughters. Religion creates orphans. The Kingdom creates family. Our mission is to help people live free, powerful lives with God at the center—outside of fear, shame, and broken systems. See our full ethos here.

What is a post-church and post-Christian discipleship network?

Despite popular Christian teaching, following Jesus does not require you to go to church or wear the label of "Christian" to enter the kingdom of heaven. Post-church and post-Christian discipleship is discipleship the way Jesus modeled it: no stages, no spectators, no Sunday church performance. Instead, it’s daily life-on-life discipleship, where people are equipped to hear God for themselves, live boldly, and transform the world around them.

Jesus said, "For where two or three are gathered together in my name, there am I in the middle of them" (Matthew 18:20).

What is a resource cooperative?

Scripture tells us the disciples came together and shared everything they had so that no one was ever in need. A resource cooperative is the same in uniting people to share the tools, wisdom, and skills needed for life’s journey. Unlike church where a pastor holds all the authority, here you’re empowered to live with the authority God has given you personally. That means real help in identity, health, wealth, and relationships—so you’re equipped not just spiritually, but in every area of life.

How is this different than church? Aren’t you just starting your own religion?

No. Religion builds hierarchy. We build family. We’re not asking people to join an institution—we’re calling them back to the narrow path of walking with God daily. This isn’t about filling a building or running programs. It’s about activating disciples to know who they are, live with confidence, and change culture.

And here’s the difference: there are no requirements, no shame, no guilt, and no obligation. Some may just want to consume our free content and wear the brand—that’s fine. If you see yourself as an Outlier, part of the 13th Tribe, then welcome home. If you want to go deeper and connect with other Outliers, we have many paths you can follow. The choice is yours.

Why do you call Christianity a wolf in sheep’s clothing?

Because Christianity is a man-made system. It looks like light but hides the Father behind rules, titles, and fear. Jesus warned us: “Beware of false prophets… inwardly they are ravenous wolves” (Matthew 7:15). Paul said the same in 2 Timothy 3—many would have “a form of godliness but deny its power.” That’s the fruit we see: control, manipulation, and powerlessness. Jesus never came to build a corporation with pastors as CEOs. He came to reveal the Father and make disciples. Anything less is a wolf in disguise.

What is The Law of Ability?

The Law of Ability says this: the measure in which you understand your God-given identity determines the measure of ability you can access and release. Identity unlocks ability. Ability produces breakthrough. Breakthrough leads to destiny. Once you know who you are, you’ll never settle for less than what God designed you for.

What is The Outlier’s Way?

The Outlier’s Way is the narrow path Jesus spoke of—the path that leads to life. It’s the way identity, health, wealth, and relationships are lived out with God, not religion. In The Outlier’s Way community membership, it’s a daily rhythm that keeps you aligned, confident, and equipped. Not hype. Not empty motivation. But practicing a Christ-centered life with purpose, power, and provision.

Who is this for?

Outliers—the ones who don’t fit in broken systems. The misfits, truth-seekers, and protectors who know there has to be more. The pure-hearted and courageous who know they are set apart—the remnant, hungry for truth and a genuine daily relationship with God. It’s also for those who long for a judgment-free place to grow with God—free from the shame, guilt, and obligation that religion so often imposes. And for those new to faith, who don’t yet know where to turn but long to find Jesus and discover His Kingdom, this is for you too. If you’ve felt unseen, misunderstood, or tired of walking alone, this is your tribe.

What is the 13th Tribe?

The 13th Tribe is the larger group to which the Outliers belong. In the Bible, there were 12 tribes of Israel, but God has always reserved a people who don’t fit the mold—those who stand apart. The 13th Tribe is for these set-apart ones. The ones who won’t bow to religion, culture, or compromise. It’s for those who choose freedom, truth, and the Kingdom above all else.

What are Outpost Groups?

Outpost Groups are small, Spirit-led gatherings designed to reclaim the simplicity and power of the early church. They’re not about programs or performance but about authentic fellowship, hearing God’s voice, and experiencing His presence together. Wherever two or more meet with this purpose, an Outpost Group becomes a place where lives are transformed, faith is strengthened, and God’s Kingdom is lived out in real time.

What is a sheepdog? Why do you call Outliers sheepdogs?

Sheepdogs are protectors. They look like wolves to the system, and even to some sheep, because they’re fierce, bold, and unafraid—but their loyalty is to the one true Shepherd, Jesus. Outliers are sheepdogs: they see through deception, defend the vulnerable, and rise when others kneel. They don’t just follow; they listen to God’s voice, guard what is noble, and fight for what matters.

STAY IN THE KNOW!

Subscribe to The Outlier Brief—bold truths, practical inspiration, and resources to help you live a powerful life with God—not religion.

You’re not like everyone else.

You’re an Outlier—bold, resourceful, and purpose-driven.

BE AN OUTLIER

A LIFESTYLE OF BOLD FREEDOM

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APPAREL

Outlier Brand Apparel isn’t just clothing—it’s a statement of boldness and purpose. Each piece inspires you to live authentically and embrace your identity as an Outlier.

Apparel Coming Soon.

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OUTPOSTS

Outpost Groups are where Outliers come together to grow, connect, and inspire each other. These gatherings are designed to foster authentic community and help you step boldly into your purpose.

Start an Outpost Group Today.

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RESOURCES

Unlock your potential with powerful tools like the Outlier’s Journal, Ablenomics board game, books, and more. All out resources are designed to help your take the next step toward your bold, purpose-driven life.

Explore Resources Now.

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APPAREL

Outlier Brand Apparel isn’t just clothing—it’s a statement of boldness and purpose. Each piece inspires you to live authentically and embrace your identity as an Outlier.

Apparel Coming Soon.

Image

OUTPOSTS

Outpost Groups are where Outliers come together to grow, connect, and inspire each other. These gatherings are designed to foster authentic community and help you step boldly into your purpose.

Start an Outpost Group Today.

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RESOURCES

Unlock your potential with powerful tools like the Outlier’s Journal, Ablenomics board game, books, and more. All our resources are designed to help your take the next step toward your bold, purpose-driven life.

Explore Resources Now.

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MENTORSHIP

Every Outlier needs guidance. Whether you’ve been let down by family, religion, or society, mentorship gives you the tools to rise above and live the life you were created for.

Sign Up Today.

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LEADERSHIP

Discover who you are and what you're capable of by stepping into a leadership role at The Outlier Brand.

Apply Now.

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EVENTS

Attend our in-person events to connect with other like-minded outliers like you, and prepare to be challenged and inspired.

Stay tuned for open registration.

DISCOVER WHO YOU ARE AND WHAT YOU'RE CAPABLE OF...

APPAREL

BE PURE. STAY SAVAGE. LIVE BOLDLY.

Wear the Movement. Represent the Mindset.

Wear the Movement.

Represent the Mindset.

ABLENOMICS

THE LAW OF ABILITY

THE OUTLIER BRAND

READ THE LATEST BLOG

Start an Outpost Group and Experience the Kingdom of God

Start an Outpost Group and Experience the Kingdom of God

Start an Outpost Group and Experience the Kingdom of God ...more

Relationships ,Kingdom of God The Outlier Brand &Outpost Groups

November 20, 202311 min read

TESTIMONIES

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Rich was truly exceptional an outstanding professional who guided me through every step of the air duct cleaning process. Impressively, he documented the process with photos and videos, demonstrating genuine dedication to doing the job right. I'm immensely grateful for the excellent service.

Emily Johnson

Rich was truly exceptional an outstanding professional who guided me through every step of the air duct cleaning process. Impressively, he documented the process with photos and videos, demonstrating genuine dedication to doing the job right. I'm immensely grateful for the excellent service.

Emily Johnson

Rich was truly exceptional an outstanding professional who guided me through every step of the air duct cleaning process. Impressively, he documented the process with photos and videos, demonstrating genuine dedication to doing the job right. I'm immensely grateful for the excellent service.

Emily Johnson

THE OUTLIER BRAND

A LIFESTYLE OF BOLD FREEDOM

A LIFESTYLE OF TRUE FREEDOM

Be Pure. Stay Savage. Live Boldly.

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